Associate Director, Programmatic Activations - Outcomes

New York, USA (Hybrid)

$70K/yr – $125K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive multi-channel performance-marketing delivery and client-facing coordination across budgets, strategy, and cross-team execution.

  • Coordinate planning, budgets, and media math across channels
  • 5+ years in performance marketing with client management experience
  • Strong DSP/SSP platform knowledge and multi-client budget exposure

Job Description

Responsibilities

  • Liaison in between client teams and external partners to deliver on outcomes for clients
  • Serves as a key point of contact for client teams for ad hoc requests, day-to-day tactical questions
  • Translates deep audience understanding & communications strategies to paid media channel allocations (media mix), flighting strategies and optimal environments, context and formats for paid media to play
  • Blurs the line between planning and digital investment to ensure strategy is cohesive to digital execution
  • Accountable for planning team work including QAing budgets and media math as relevant
  • Deep experience managing large budgets across multiple channels and campaigns (either for single client or multiple clients at 1x)
  • Comfort and proficiency in managing internal and external relationships with team leads and clients, and experience presenting to clients
  • Coordinates with peers to ensure consistency in ways of working (process, tools & platforms, people)
  • Develop sales material for client teams to sell capabilities
  • Produce forecasts for prospective campaigns

Requirements

  • 5 years+ in performance marketing with client management experience
  • 1+ years managing a team
  • Platform knowledge surrounding DSPs and SSPs
  • Ability to manage peers in collaborative workstreams and environments
  • Comfortable with basic data, analytics and measurement concepts
  • Proficient in excel
  • Comfortable produce and presenting reports to CBLs and clients
  • Strong written and verbal communication skills

    Benefits

    • health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

    Marketing Team

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