Responsibilities

• Direct and manage the daily workflow of all programmatic campaigns including proposal development, campaign activation and maintenance, and post-buy recaps
• Interface with Agency media teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion
• Design and execute strategies for leveraging paid media for performance
• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
• Own the development of strategic proposals, coordinating across teams to account for all relevant inputs
• Assume accountability and ownership of programmatic campaign execution for assigned client accounts
• Understand and effectively communicate programmatic value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Monitor and report on campaign performance
• Participate in forecasting exercises for senior management
• Embrace and encourage a culture based on team work, collaboration, and intellectual curiosity

Requirements

• Bachelor’s degree in marketing/advertising highly preferred
• 4+ years of media buying experience across programmatic
• 2+ years of people management experience
• Understanding of interactive media planning and buying elements
• Previous client-facing experience with the ability to provide strategic insight, interpret campaign performance data, and deliver actionable optimization recommendations
• Experience in performance platforms including DSPs (DV360 and Yahoo preferred)
• Familiarity with Google, Meta, TikTok, and/or Snap a plus
• Proficiency in Microsoft Office solutions
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills
• Ability to organize and manage detailed work, as well as work independently and balance multiple tasks

Nice to Have

• Paid social, and/or search experience a plus