Responsibilities

• Lead strategy development and execution of portfolio-level marketing initiatives for the IBD franchise — spanning projects that are applicable to both of our IBD brands (RINVOQ and SKYRIZI) and apply across the full IBD-treating HCP landscape. Current areas of focus include, but are not to limited to, HCP targeting strategy, attitudinal segmentation, and advancing the standard of care in IBD. Serve as the subject matter expert for the brand teams on these portfolio-level projects, translating insights into strategies that are impactful, clinically and financially grounded, easily communicated, and executable in the market.
• This role leads a portfolio of above-brand IBD initiatives. The scope of projects may evolve over time to reflect franchise priorities; current priority initiatives include, but are limited to, the following:
• HCP Targeting & Segmentation - Identify and prioritize the HCP targets where the IBD business can achieve the greatest brand penetration, share growth, and awareness. - Lead the development of segmentation frameworks that define the distinct attitudinal and behavioral profiles within the target HCP population. - Uncover the underlying attitudes and beliefs driving HCP prescribing behavior and translate those insights into actionable guidance for the RINVOQ and SKYRIZI brand teams. - Partner with brand teams on how attitudinal insights should inform messaging strategy, creative direction, and asset development.
• Advancing the Standard of Care - Lead the strategy and execution of commercial Disease State Awareness (DSA) initiatives designed to educate IBD-treating HCPs on gaps in current standards of care and the patient risks associated with those gaps. - Develop and manage DSA assets in partnership with Medical Affairs, ensuring clinical credibility and alignment with compliance standards. - Drive cross-functional collaboration — including Medical Affairs, brand teams, and external vendors — to build and execute programs that close identified care gaps and elevate treatment standards across the IBD patient journey.
• Portfolio Strategy & Planning - Collaborate across the Portfolio Marketing team and the RINVOQ/SKYRIZI brand teams to develop, manage, and execute portfolio-level marketing plans that achieve franchise business objectives. - Actively contribute to business and marketing planning processes, including annual strategic and tactical planning cycles. - Direct and manage full project lifecycles including initiative development, resource planning, vendor management, and execution of marketing plans and tactics. - Lead internal cross-functional teams and HCP advisory panels as needed to inform and validate portfolio strategy. - Influence business leaders and collaborate cross-functionally to deliver measurable business results.