Responsibilities

• AI Strategy & Implementation
• - Consultative AI Leadership:  Partner closely with client teams to define, implement, and scale the utilization of AI across their content ecosystem.
• - Next-Gen Search Optimization:  Apply emerging Generative Engine Optimization (GEO) practices and Large Language Model (LLM) retrievability workflows to ensure website copy is discoverable in conversational AI search engines.
• - AI Tool Integration:  Build and deploy custom AI agents to optimize team workflows; leverage VML’s proprietary  WPP Open  platform alongside tools like ChatGPT and Claude to drive content innovation.
• Client Partnership & Account Ownership
• - Relationship Management:  Serve as the day-to-day strategic lead for complex, high-touch client relationships, using active listening and diplomacy to build trust and align expectations.
• - Client Advocacy & Consultation:  Translate complex search, AI, and content performance metrics into clear, persuasive narratives and presentations for senior stakeholders.
• - Account Operations:  Own the content workstream for the account, guiding optimization plans and performance reporting while consulting with Directors and above on broader strategic goals.
• Editorial & Content Excellence (Client-Owned Websites)
• - Web Content Strategy:  Oversee the end-to-end execution of long-form website copy, articles, and blogs, ensuring all output meets rigorous brand voice and style standards.

Requirements

• 7+ years eperience in content strategy, SEO, or digital writing with a proven track record of managing direct reports and leading complex client accounts in an agency setting.

Benefits

• We offer a competitive benefits package, click WPP Benefits for more details.