Associate Director, Payer Marketing  

North Wales, PA (Hybrid)

$142K/yr – $224K/yrSenior Level5+ years expFull time

Posted 4 days ago

Job Summary

Own end-to-end US payer marketing initiatives, leading segments, value evidence, channel alignment, and cross-functional launches with payer and provider experiences.

Job Description

Responsibilities

  • Develop customer segment strategies and promotional initiatives for US payer customer segments (health plan, PBM, Medicaid, federal, pharmacy, IDN/Health Systems) to achieve market access goals
  • Lead coordination and engagement efforts with members of the Integrated Account Management organization, including point team and customer-facing account executives and account directors
  • Partner with the assigned promotions manager(s) to develop resources and communications
  • Partner with Learning & Development in the planning and development of training plans and resources for customer-facing teams
  • Lead payer segmentation and targeting activities, execution planning, and KPI implementation / monitoring
  • Active participation in the development of value evidence strategies
  • Ensure optimized channel strategy and appropriate integration with brand strategies
  • Serve as an integral member of the cross functional teams preparing for successful launches with optimal payer and provider experiences

Requirements

  • BA/BS Degree
  • Minimum of (5) years’ experience in account management, market access, marketing, sales leadership, or consulting in the healthcare industry
  • Demonstrated understanding of the mechanics and economics of the healthcare ecosystem, including influences across various payer segments
  • Demonstrated understanding of US healthcare trends and policy issues and their potential impact upon our company's business opportunities
  • Demonstrated ability to translate strategy into execution and provide clear guidance to the customer-facing teams
  • Ability to learn quickly and to assess a variety of scenarios, strategically and operationally
  • Strong collaboration, project management and organizational skills; ability to prioritize activities and manage deliverables across a portfolio within deadlines
  • Demonstrated success in establishing, developing and maintaining business relationships
  • Ability to translate market trends and customer needs into customer resources or tactics
  • Excellent leadership and communication skills

Preferred

  • Pharm D, MPH, MBA or other advanced degree
  • Account Management experience
  • Contracting strategy development and/or contract negotiation experience
  • Product launch or launch planning experience
  • Knowledge of health economics and outcomes research (HEOR)
  • Marketing and promotions development expertise
  • Other preferred skills listed in description

Benefits

  • We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

Salaries

Posted range

$142K/yr – $224K/yr

Taken straight from the job posting.

See all Merck salaries

Marketing Team

Marketing Team Size
4 (3% of company)
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$74M
Last Raise
$56M
Series B, 5 years ago

Funding History

  • Sep 2020
    Series B • $56M
  • Mar 2020
    Venture Round • $3M
  • Jan 2017
    Series A • $15M

Traffic Signals

Monthly Visitors
683.2K
Traffic Source Mix
Search
43.9%
Direct
40.8%
Referral
9.4%
Social
4.9%
Paid
0.8%

Headcount Trend

Current headcount: ~127
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Associate Director, Payer Marketing  

Merck · North Wales, PA · Hybrid