Associate Director, Patient Marketing – US Kidney at Vertex Pharmaceuticals | Boston, MA | $163K/yr – $244K/yr

Vertex Pharmaceuticals

Associate Director, Patient Marketing – US Kidney

Boston, MA (Hybrid)

$163K/yr – $244K/yrSenior Level7+ years expFull time

Posted 5 months ago

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Job Summary

Drive consumer digital marketing strategy and compliant execution across pharma campaigns.

Own omnichannel digital marketing and asset creation (CRM, video, social, OLV, website).
Must-have: 7+ years in digital marketing with patient engagement in pharma/healthcare.
Standout: CRC Digital lead ensuring regulatory compliance and cross-functional collaboration.

Job Description

Responsibilities

Develop and execute consumer digital marketing strategies, including omnichannel communication journeys to reach and engage consumers effectively and precisely
Lead the creation of Consumer digital assets, in alignment with strategic focus areas, including long form video, CRM, social, OLV, and website content
Define and oversee digital measurement frameworks, build performance dashboards, and translate analytics into actionable insights that inform targeting, content, and next-best-action strategies
Stay updated on industry trends and best practices in digital marketing, consumer engagement, and regulatory compliance, infusing learnings as appropriate
Serve as the CRC Digital lead, ensuring all digital marketing activities comply with regulatory and compliance standards
Collaborate with cross-functional teams, including Franchise Digital, Corporate Communications, and Market Research to ensure seamless execution of digital marketing initiatives

Requirements

Bachelor's degree in Marketing, Business, or a related field.
Advanced degree preferred.
Minimum of 7 years of experience in digital marketing, with a focus on patient engagement in the pharmaceutical or healthcare industry.
Experience with CRM lead generation initiatives, creative shoots, and website content optimization for SEO/GEO.
Knowledge of regulatory and compliance standards in the pharmaceutical industry.

Preferred

Nephrology experience preferred
Pharmaceutical launch experience preferred
Advanced degree preferred

Benefits

medical, dental and vision benefits
generous paid time off (including a week-long company shutdown in the Summer and the Winter)
educational assistance programs including student loan repayment
a generous commuting subsidy
matching charitable donations
401(k) and so much more.

Vertex Pharmaceuticals

4.2 Glassdoor

Vertex is a global biotechnology company that invests in scientific innovation to create transformative medicines for people with serious diseases and has made significant advancements in multiple chronic, life-shortening genetic diseases — cystic fibrosis, sickle cell disease, transfusion-dependent beta thalassemia, and acute pain — and continues to progress clinical and research programs in these diseases. We also have a robust clinical pipeline of investigational therapies across a range of modalities in other serious diseases where we have deep insight into causal human biology, including acute and neuropathic pain, APOL1-mediated kidney disease, IgA nephropathy, autosomal dominant polycystic kidney disease, type 1 diabetes, myotonic dystrophy type 1 and alpha-1 antitrypsin deficiency. Our global headquarters is in Boston, and we have research and development (R&D) sites and commercial offices worldwide.Vertex is consistently recognized as one of the industry’s top places to work by Science Magazine, The Boston Globe, Boston Business Journal and the San Diego Business Journal. We have also earned a spot on TIME Most Influential Companies, TIME Best Inventions, and Fast Company Most Innovative Companies lists. Our research and medicines have received esteemed recognitions, including the Robert J. Beall Therapeutics Development Award, the Prix Galien, the Scrip Award and the Breakthrough Prize awards.Read our community guidelines: https://www.vrtx.com/vertexs-community-guidelines/

Founded in 1989

Boston, Massachusetts, USA

6.1K employees (282 in marketing)

www.vrtx.com

83% recommend to a friend

88% CEO approval