Responsibilities

• Design strategies for leveraging paid media on social networks including but not limited to Meta, X, Snapchat, Reddit, TikTok and Pinterest to deliver against brand objectives
• Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies
• Oversee campaigns from planning through to execution and reporting. Including facilitation of in platform campaign builds/setup, while serving as a final quality assurance check across all platform campaign builds.
• Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channel
• Apply social media knowledge and creativity to brainstorming and strategy sessions
• Lead regular check-ins on campaign performance and track against KPIs
• Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
• Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
• Develop points of view on new technologies, trends and opportunities in the social media marketplace
• Foster strong relationships with internal teams and client groups