Responsibilities

• The Paid Social Associate Director is responsible for leading a team of Paid Social specialists for a client or group of brands.
• In this role, the Associate Director will be responsible for overseeing the planning, development and management of paid social strategy and campaigns across assigned brands/clients.
• They will work closely with the media and platform activation teams to maintain campaign quality, and drive performance against client goals.
• The Associate Director will be accountable for ensuring strong vendor partner relationships and communicating platform changes and best practices to clients.
• They will assist in staffing, revenue projections, Points-of-View, and process development.
• Knowledge
• Strong understanding of the digital landscape
• Strong knowledge of all media functions (digital & offline Media, technology, and analytics)
• Extensive knowledge of the role of social as part of a holistic media plan including strengths and weaknesses of a variety of media channels
• Expert knowledge of social media landscape and new and evolving product offerings

Requirements

• Exhibits integrity and trust
• Adherence to agency procedures and processes
• 7 years biddable paid social media campaign management experience
• Experience in managing a team

Preferred

• Meta Blueprint Certification desired
• Healthcare industry knowledge a plus

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.