Associate Director, Paid Social at Publicis Groupe Holdings B.V | Atlanta, GA | $97K/yr – $133K/yr

Publicis Groupe Holdings B.V

Associate Director, Paid Social

Atlanta, GA (Remote)

$97K/yr – $133K/yrSenior LevelFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Shape social media programs by owning paid social strategy, KPI-driven measurement and optimization across multiple networks while coordinating in-platform builds and client education.

Own social strategy and measurement across paid social channels to drive brand objectives.
Lead planning, QA and optimization cycles with regular KPI reviews and performance check-ins.
Present strategy and results to clients and internal teams, surfacing trends and opportunities in social tech.

Job Description

Design strategies for leveraging paid media on social networks including but not limited to Meta, X, Snapchat, Reddit, TikTok and Pinterest to deliver against brand objectives
Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies
Oversee campaigns from planning through to execution and reporting. Including facilitation of in platform campaign builds/setup, while serving as a final quality assurance check across all platform campaign builds.
Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channel
Apply social media knowledge and creativity to brainstorming and strategy sessions
Lead regular check-ins on campaign performance and track against KPIs
Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
Develop points of view on new technologies, trends and opportunities in the social media marketplace
Foster strong relationships with internal teams and client groups

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom

11K employees (3,008 in marketing)

www.publicisgroupe.com