Associate Director, Paid Social - Performance/B2B exp. req. at Publicis Groupe Holdings B.V | San Francisco, CA | $97K/yr – $156K/yr

Publicis Groupe Holdings B.V

Associate Director, Paid Social - Performance/B2B exp. req.

San Francisco, CA (On-site)

$97K/yr – $156K/yrSenior Level7+ years expFull time

Posted 5 weeks ago

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Job Summary

Paid social ownership with cross-functional strategy, measurement, and team mentoring to drive data-informed social outcomes.

Growth/Measurement: shape strategy, testing, and data-driven optimization across platforms
Collaboration: align with Planning, Strategy, and Data & Analytics and manage vendor/client relationships
People & Innovation: develop juniors, track new ad products, and share opportunities with clients

Job Description

Provide leadership and guidance as your team develops best-in-class paid social campaign strategies and tactics
Collaborate closely with Media Planning, Strategy, and Data & Analytics teams to ensure the role of paid social is aligned with broader client needs
Develop and maintain positive and productive relationships with vendor reps, other agency teams (both internal and external) and clients, helping to identify risks and opportunities for the business
Help to develop, evolve, and evangelize paid social philosophy and best practices through data-supported campaign measurement and testing
Ensure flawless execution of social campaigns, including error-free ad creation, targeting, budget pacing, and inventory selection
Identify and support innovation opportunities to help keep our agency and clients on the cutting edge
Support Data & Analytics team in the development of learning agendas/measurement plans for all campaigns based on client business goals
Foster the development and growth of junior team members, including hard- and soft-skill training and feedback
Stay up-to-date on new ad products and technology advancements, often taking point on sharing new opportunities with your clients and the broader paid social capability

Bachelor’s Degree and 7-9 years of media experience – including at least two years of hands-on paid social experience and three years of supervisory experience
Excellent grasp of paid social campaign development, execution, and optimization – ideally spanning multiple verticals and objectives
Experience managing large-scale paid social campaigns, including Facebook/Instagram, Pinterest, Twitter, Snapchat, LinkedIn, Reddit, and emerging platforms
Superior collaboration and teamwork skills; experience working with cross-functional teams
Stellar verbal and written communication skills
Effective team leadership and delegation approach that will keep deliverables on time and morale high
Positive attitude and ability to work independently and as part of a team, always acting with integrity

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

medical coverage
dental
vision
disability
401K
parential and family care leave
family forming assistance
tuition reimbursement
flexible time off

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom

11K employees (3,008 in marketing)

www.publicisgroupe.com