Associate Director, Paid Social

USA (Remote)

$110K/yr – $120K/yrSenior Level6+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the social buying agenda for a client portfolio, pairing hands-on paid social leadership with talent development and client storytelling.

  • Mentor and coach the paid social team on best practices and testing momentum.
  • Ensure flawless execution and strategic alignment of client campaigns with business goals.

Job Description

Responsibilities

  • Develop the social expertise of your direct reports, providing mentorship, feedback and coaching on paid social best practices
  • Maintain a strong understanding of the holistic business for each client in their portfolio
  • Orchestrate collaboration and implementation for flawless execution of paid social campaign strategy, planning and activation
  • Possess a deep working knowledge of Facebook/Instagram, and have a strategic perspective on how to achieve client business goals
  • Stay up-to-date on best practices to ensure their track is adopting best practices and testing recommendations prioritized by the agency
  • Serve as a point of escalation for all clients within your portfolio - understanding when to step-in with a client, coach the team on any processes/next steps to mitigate issues
  • Contribute to all major deliverables and presentations for your client portfolio (executive presentations, FBRs/QBRs, annual review, strategy meetings, etc) to ensure teams are delivering high-quality, innovative strategy - with a consistent storyline to push the client’s business and goals forward.
  • Scale layers of management and ensuring career pathing/goals are being established for every member of your team.
  • Identify succession plans for your team and cultivating talent development for upward mobility.

Requirements

  • 6+ years paid social experience and a minimum 4 years of experience in a client-facing media or marketing role
  • Proven prior work experience managing a team of 2+ direct reports / team members and demonstrated ability to mentor and develop direct reports into more senior roles
  • A comprehensive and hands-on understanding of Meta Ads Manager and skilled at effectively communicating paid social goals, targets, and direct-response tactics to clients and can get into the weeds when necessary
  • Deep knowledge of upper-funnel campaign strategy with proven experience implementing and interpreting Brand Lift Studies (BLS) to guide optimization and inform future planning
  • The ability to audit campaign analytics and present actionable insights and media reporting to a client
  • While DEPT® is a remote-first company, this role will need candidates to be located in either the CST or EST time zones.

Benefits

  • Healthcare, Dental, and Vision coverage
  • 401K plan, plus matching
  • PTO
  • Paid Company Holidays
  • Parental Leave
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DEPT®

3.6 Glassdoor

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI. Certified B Corp and Climate Neutral since 2021.

Founded in 2016
Amsterdam, North Holland, NLD
4.5K employees (1,449 in marketing)
68% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
186.6K
Monthly Google Ads Budget
$1.2K
Traffic Source Mix
Search
40%
Direct
50.1%
Referral
7.4%
Social
1.8%
Paid
0.6%

Headcount Trend

Current headcount: ~4.5K

Marketing Team

Marketing Team Size
850 (19% of company)
Median Career Experience
8 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
24

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