Associate Director, Paid Social

Philadelphia, PA (On-site)

$70K/yr – $140K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own the social strategy and paid programs for assigned healthcare-focused clients, turning brand insights into measurable social campaigns while mentoring analysts and shaping thought leadership.

  • Own social strategy and paid execution for client programs, aligning with cross-functional teams and stakeholder goals.
  • Lead measurement planning with analytics to show impact and inform optimization across consumer and HCP audiences.
  • Build and mentor a growing social analytics team, develop POVs, and drive thought leadership for CMI.

Job Description

Responsibilities

  • Primary strategic partner for assigned client(s) related to social media (strategy and paid)
  • Train junior employees on the back end management of paid social programs across networks such as Facebook, Twitter, LinkedIn and others
  • Create POVs and thought leadership pieces showcasing your and CMI’s knowledge in the social space
  • Develop a deep understanding of the client’s brands and disease states and determine how social media can provide a benefit to their audiences
  • Manage team of social media analysts, helping them grow and develop into full stack social media marketers
  • Partner with the insights and analytics team to create and define measurement plans
  • Connect social media with other departments such as search (paid and organic), media and research
  • Work across both consumer and healthcare professional social media programs
  • Create social media campaigns that provide a benefit to the audiences our clients are targeting
  • Lead the education of client teams, helping them see value in social media and help them understand how it can be utilized to benefit their brands

Requirements

  • 7-9 years of social media experience
  • Natural leader with the ability to articulate strategies thoughtfully and to the point
  • Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns
  • Proven experience managing a team of direct reports consisting of junior, senior and leadership staff
  • Ability to create, grow and expand relationships with clients, vendors and internal stakeholders
  • Strong presentation and communication skills
  • Strong quantitative analysis skills
  • Ability to make recommendations of statistically significant data sets
  • Utilizes industry knowledge and experience
  • Healthcare/pharma experience is a plus!

Benefits

  • We offer a competitive benefits package
CMI Media Group logo

CMI Media Group

3.8 Glassdoor

CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has seven office locations across the US. To apply for a position within our teams visit https://www.cmimediagroup.com/careers

Founded in 1989
Philadelphia, Pennsylvania, USA
1.5K employees (258 in marketing)
78% recommend to a friend
94% CEO approval

Traffic Signals

Monthly Visitors
10.2K
Traffic Source Mix
Search
31.6%
Direct
51.5%
Referral
7%
Social
8.5%
Paid
1.2%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
253 (17% of company)
Median Career Experience
9 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
2

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