Associate Director, Paid Social

New York City, NY (Hybrid)

$120K/yr – $130K/yrSenior LevelFull time

Posted 1 day ago

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Job Summary

Own and lead paid social initiatives by mentoring teammates, shaping strategy, and ensuring rigorous QA and budget management across client programs.

Job Description

Responsibilities

  • Serve as a resource for Managers, Senior Specialists, Specialists and Associates for advice and counsel as well as career development, training and motivating the team
  • Recommend targeted, innovative media vehicles consistent with client’s strategies and objectives
  • Become an expert in the client’s business and builds trusted partnerships with all levels of clients
  • Develop, document, and implement Paid social media best practices within client accounts; Stay on top of the latest digital trends, innovations, and opportunities.
  • Oversee Asana for task management and team collaboration
  • Key participant in strategic media planning and execution
  • Accountable for oversight of team structure and all day-to-day operations within the team for Paid Social
  • Recognize and act on opportunities to grow business
  • Develop, document, and implement Paid social media best practices within client accounts
  • Responsible for QA of initial campaign sell build outs (ensure tracking, budgets, audiences, creatives, and timing are correct)

Requirements

  • Substantial experience in account management, planning, and/or performance media experience
  • Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs – in excess of $1mm annually
  • Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts.
  • Extensive experience writing and presenting relevant information
  • Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.
  • Demonstrated ability to grow junior talent and help develop team skills / careers
  • Knowledge of all social platforms a must. This includes understanding of buying & reporting within platforms at this level for QA and training for teams

Preferred

  • Agency experience preferred

Benefits

  • We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
Adelphi Group logo

Adelphi Group

The Adelphi provides a wide range of strategic support services and consulting for global pharmaceutical clients. Adelphi is dedicated to the healthcare sector, providing services across strategic marketing, marketing and business intelligence, real-world observational research and disease-specific programmes, health and economic outcomes, market access, pricing and reimbursement, value insight, multi-channel health communications, scientific services, and strategic product development consultancy. Headquarters are located in Manchester, UK with offices in Europe and the US. Adelphi employs over 700 people worldwide.

Founded in 1986
Bollington, England, GBR
233 employees (19 in marketing)

Traffic Signals

Monthly Visitors
15.3K
Traffic Source Mix
Search
59.9%
Direct
26.4%
Referral
9.8%

Headcount Trend

Current headcount: ~233

Marketing Team

Marketing Team Size
13 (6% of company)
Marketing Roles Posted (Last 30 Days)
144