Associate Director, Paid Media at PrettyLitter | Los Angeles, CA

Associate Director, Paid Media

Los Angeles, CA (Remote)

$81K/yr - $93K/yr (Est.)Senior Level7+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive cross-channel retail media and upper-funnel brand strategies for a consumer business.

Must-have: 7–10 years in paid media with retail/brand experience and hands-on retail platforms (Amazon, Walmart, Target Roundel).
Standout: Owns agency relationships, cross-functional alignment, and full-funnel optimization across multiple retailers.

Lead the strategy, planning, and execution of retail media across key platforms including Amazon, Walmart Connect (U.S. & Canada), Target Roundel, Instacart, Meijer, Chewy, and other emerging marketplaces.
Own the retail media operating model, including campaign architecture, budget allocation, and optimization frameworks
Develop full-funnel retail media strategies aligned with retailer sales goals and broader omnichannel marketing initiatives
Continuously optimize performance to drive incremental sales, improve efficiency, and increase share of category visibility
Partner cross-functionally to ensure retail media is integrated into broader brand and performance marketing efforts
Translate marketing strategy and brand media investment into a clear, actionable media plan that drives awareness, consideration, and long-term brand equity.
Lead planning and execution of brand media across channels such as CTV, linear TV, podcast advertising, digital out-of-home, and other upper-funnel platforms
Develop audience-led media strategies, including segmentation, targeting, and channel roles within the broader media mix
Define and manage flighting, budget allocation, reach and frequency targets, and channel mix to maximize impact
Partner with Creative to ensure messaging and assets are optimized for upper-funnel engagement and brand building

7–10 years of experience in paid media, including retail media and/or brand media within a CPG or consumer business
Experience planning and executing upper-funnel media (e.g., CTV, linear TV, audio, OOH)
Hands-on experience with retail media platforms such as Amazon Ads, Walmart Connect, and/or Target Roundel
Experience managing external agencies and holding partners accountable to performance outcomes
Familiarity with retailer environments, joint business planning, and in-store activation
Ability to connect upper-funnel brand building with lower-funnel conversion into a cohesive full-funnel strategy
Strong understanding of audience segmentation, media planning (reach/frequency), and channel mix optimization
Familiarity with Marketing Mix Modeling (MMM) and/or brand tracking tools to inform investment decisions and measure brand health over time
Experience linking media investment to business outcomes, including incremental sales, household penetration, and brand health metrics
Comfort building structure, frameworks, and processes in a growing, evolving environment

Comprehensive medical, dental, and vision insurance
401(k) with employer matching
Flexible vacation
Generous and personalized wellness stipend
WeWork access
Flexibility to work from anywhere with a team that operates on pacific hours
Charitable donation matching up to $3,000 per year and paid volunteer days
Opportunities for career development (and a lot of opportunities for growth and learning within PrettyLitter)
Fully accommodated travel to onsites and fun company retreats
Free and discounted product