Associate Director, Paid Media at Earthjustice | Chicago, IL | $162K/yr – $189K/yr

Earthjustice

Associate Director, Paid Media

Chicago, IL (Unknown)

$162K/yr – $189K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Build and own the end-to-end paid media program, aligning fundraising, advocacy, and brand goals to deliver a cohesive donor journey across multi-channel campaigns while maintaining rapid-response and data-driven optimization.

Own full-funnel media planning across prospecting, retargeting, and conversion to deliver a consistent supporter experience.
Lead agency partnerships and in-house execution with real-time optimization, weekly reviews, and strategic planning sessions.
Translate organizational goals into integrated audience strategies and performance plans, coordinating with brand, fundraising, and content teams to maximize impact.

Job Description

Responsibilities

In partnership with fundraising/advocacy/brand teams, build and optimize full-funnel media strategies (prospecting, retargeting, conversion) and integrated media plans for a growing multi-million-dollar paid media program
Develop and manage large multi-channel paid media campaigns that deliver a cohesive supporter/donor experience
Stay abreast of the evolving paid media landscape, trends and developments to ensure the paid media program leverages the market. Regularly review and analyze the competitive landscape to differentiate our program.
Oversee the paid media agency relationship, ensuring execution meets our brand and quality standards and the overall program delivers against goals.
Provide real-time communication with the paid media agency to ensure we’re optimally executing on rapid response moments, conducting weekly performance reviews, having monthly and quarterly strategic discussions and setting appropriate plans annually.
In partnership with the brand/fundraising/advocacy teams (SMEs), translate team goals into integrated strategies, audience segmentation and performance plans in line with institutional and departmental priorities
Work closely with content teams (social, public affairs, creative, email and more) to ensure the supporter/donor journey is engaging and compelling
Collaborate cross-functionally with other teams across the organization, like Development, to identify opportunities for online-offline integration in support of their goals.
Produce accurate, quality, and timely work in an ever-shifting landscape of news, technology, politics, and law. Adopt a flexible approach to meeting rapid response moments and pivot strategies where needed.
Optimization – analyze performance data and translate insights into actionable optimizations. Oversee developing and maintaining comprehensive paid media dashboards.

Requirements

8-10 years of experience in paid media strategy, brand/performance marketing with experience managing substantial media budgets for nonprofits
Proven experience in managing agencies and third party vendors
Deep expertise in full funnel media planning, large-multi-channel paid media campaigns that deliver a cohesive supporter experience
Strong analytical skills with the ability to interpret data and drive decision-making
Ability to translate complex issues into compelling, accessible communications
Ability to prioritize, manage multiple deadlines, and respond quickly to new opportunities and developments
Ability to work collaboratively with other staff to meet shared cross-team goals and give honest, constructive, respectful feedback
Demonstrated commitment to Earthjustice’s values of Justice, Excellence, Inclusion, and Partnership.
Skill in leading diverse teams with emotional intelligence and cultural competence; fosters growth through mentorship, effective communication, and constructive feedback while hiring and developing team talents to align with organizational needs

Preferred

8-10 years of experience in paid media strategy, brand/performance marketing with experience managing substantial media budgets for nonprofits
Proven experience in managing agencies and third party vendors
Deep expertise in full funnel media planning, large-multi-channel paid media campaigns that deliver a cohesive supporter experience
Strong analytical skills with the ability to interpret data and drive decision-making
Ability to translate complex issues into compelling, accessible communications
Ability to prioritize, manage multiple deadlines, and respond quickly to new opportunities and developments
Ability to work collaboratively with other staff to meet shared cross-team goals and give honest, constructive, respectful feedback
Demonstrated commitment to Earthjustice’s values of Justice, Excellence, Inclusion, and Partnership.
Skill in leading diverse teams with emotional intelligence and cultural competence; fosters growth through mentorship, effective communication, and constructive feedback while hiring and developing team talents to align with organizational needs

Benefits

We offer a competitive salary and excellent, comprehensive benefits.
We also offer a casual and congenial work environment.

Earthjustice

Earthjustice is a non-profit public interest law organization dedicated to protecting the magnificent places, natural resources, and wildlife of this earth, and to defending the right of all people to a healthy environment.We fight, using the power of the law to preserve, protect, and promote a healthier, more sustainable world for everyone. Through far-reaching, big-impact litigation, we ensure that those who jeopardize the health of the planet are held accountable to the law. We work tenaciously to preserve our natural heritage, safeguard our health, and promote a clean energy future. At Earthjustice, we are driven by a passion for justice — for people and for the environment. As the premier nonprofit environmental law organization, we are uniquely qualified to deliver sweeping, on-the-ground results that make a real difference in our environment and our communities. We are here because the Earth needs a good lawyer.We hire the best and brightest who share our passion for justice and a healthy environment for all people.

Founded in 1971

San Francisco, California, USA

670 employees (71 in marketing)

earthjustice.org/jobs