Responsibilities

• Develop and manage SEO-driven content plans, editorial calendars, and content workflows that support organic growth and lead generation objectives.
• Write, edit, and optimize thought leadership, website content, and other digital assets.
• Partner with external SEO consultants and internal subject matter experts to develop content briefs, identify opportunities, and execute content initiatives.
• Identify and execute opportunities to increase off-site visibility and authority through third-party profile optimization, industry rankings, listicles, guest articles, interviews, publisher placements, citations, and brand mention opportunities.
• Collaborate with the Head of Growth Marketing and external partners on SEO and GEO/AEO strategy and execution.
• Execute initiatives that improve discoverability across search engines, AI assistants, LLMs, and answer engines.
• Identify opportunities to increase qualified organic traffic and leads
• Monitor and optimize content performance to improve rankings, AI discoverability, engagement, and business outcomes.
• Stay informed on emerging AI search trends and recommend practical opportunities to improve organic visibility and authority.

Requirements

• 5–10+ years of experience in SEO, organic growth, content marketing, or related marketing roles.
• Proven track record of creating and optimizing content programs that drive measurable business impact.
• Strong SEO expertise and working knowledge of GEO/AEO and AI-powered search ecosystems.
• Strong content marketing experience, including editorial planning, content strategy, writing, and editing.
• Demonstrated ability to balance strategic planning with hands-on execution.
• Experience managing content production workflows and collaborating with agencies, consultants, or external partners.
• Strong analytical skills and experience with SEO and performance tools such as GA4, Search Console, Ahrefs, SEMrush, or similar platforms.
• Excellent communication, project management, and stakeholder management skills.

Preferred

• Experience in financial services, wealth management, fintech, or another regulated industry.
• Experience leveraging AI tools for content optimization and performance analysis.
• Familiarity with off-site SEO, digital PR, publisher ecosystems, and brand authority-building strategies.

Benefits

• annual incentive and a benefits package to all full-time employees including medical, dental, vision, life insurance, 401(k) retirement plan, health savings accounts, short and long-term disability insurance, voluntary critical and accident insurance, and pre-tax parking and transportation programs.
• Aligning employee and organizational interests, all employees receive equity in Cresset.