Associate Director, Media Strategy/Planning

Philadelphia, PA (Hybrid)

$81K/yr – $117K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own cross channel media planning and client leadership in health media, turning client priorities into channel mix, plans, and measurable outcomes.

  • Lead the planning process across Digital, Video, Print, OOH and other channels with budget allocation tied to objectives.
  • Serve as the main client contact and align cross functional teams around marketing priorities and performance updates.
  • Drive team development and continuous improvement to win new business and grow client impact.

Job Description

Responsibilities

  • Drive the media planning process, ensuring alignment with strategic objectives.
  • Oversee media strategy development, including channel mix recommendations and budget allocation.
  • Provide initial perspectives on media strategies and approaches.
  • Manage multiple accounts, transitioning seamlessly between them.
  • Represent the interests of cross-functional teams in client and agency partner meetings.
  • Push for continuous improvement of self, team, and client deliverables.
  • Stay informed on industry trends, emerging media opportunities, and Publicis Groupe capabilities.
  • Contribute to new business and organic growth efforts.
  • Serve as a primary point of contact for day-to-day client communications.
  • Build strong relationships with clients, demonstrating an understanding of their business priorities.

Requirements

  • 5+ years media planning experience.
  • 2+ years management experience
  • 1+year Cross-channel media planning experience in 4 channels (Digital, Video, Print, OOH, DTC, HCP, Payer/Managed Market
  • 2+ years: HCP/Pharma media planning and media strategy experience
  • Familiarity with standard media research and planning tools (e.g mediaocean)

Nice to Have

Benefits

  • medical coverage
  • dental
  • vision
  • disability
  • 401K
  • parental and family care leave
  • family forming assistance
  • tuition reimbursement
  • flexible time off
Publicis Health Media logo

Publicis Health Media

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.

Founded in 2012
Philadelphia, Pennsylvania, USA
800 employees (170 in marketing)

Traffic Signals

Monthly Visitors
3.3K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
31.1%
Direct
45.8%
Referral
7.3%
Social
14%
Paid
1.6%

Headcount Trend

Current headcount: ~800

Marketing Team

Marketing Team Size
168 (21% of company)
Median Career Experience
8.5 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
43

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