Responsibilities

• Lead the development and execution of comprehensive media strategies that align with brand goals, patient or HCP journeys, and key performance indicators.
• Translate client objectives into measurable, insight-driven media plans—balancing innovation, efficiency, and compliance.
• Contribute to the evolution of media planning processes and best practices, ensuring a consistent and high-caliber output.
• Serve as the primary media point of contact for assigned accounts, guiding clients through planning, execution, and optimization phases.
• Present strategic media recommendations clearly and persuasively, backed by data and aligned with brand priorities.
• Collaborate cross-functionally with brand strategy, creative, RWD, analytics, omnichannel, and client services teams to ensure full campaign integration.
• Partner with analytics teams to evaluate media performance, provide actionable insights, and adjust strategies accordingly.
• Monitor industry trends and emerging technologies to identify new opportunities for audience targeting, channel expansion, or testing.
• Support test-and-learn initiatives, including media pilots, segmentation tests, and new partner evaluations.
• Ensure all media recommendations and activations adhere to FDA regulations, brand MLR guidance, and industry best practices.

Requirements

• 6–8 years of media planning and strategy experience, with at least 2 years in pharmaceutical or healthcare advertising.
• Deep knowledge of both digital and traditional media channels, including programmatic, CTV, search, social, endemic, and point-of-care.
• Strong client-facing skills and the ability to confidently lead meetings, manage expectations, and deliver strategic recommendations.
• Proficiency in media tools and platforms such as Prisma, Kantar, M3 MI, and healthcare specific media platforms and data partners (e.g., Doximity, Medscape, Swoop).
• Proficiency with media performance metrics, familiarity with advanced analytics (media mix modeling, attribution modeling etc.), and omnichannel reporting frameworks.
• Experience working in cross-functional teams and contributing to integrated brand campaigns.