Associate Director Media Planning

New Hope, PA (On-site)

Salary Not AvailableManager5+ years expFull time

Posted 5 months ago

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Job Summary

Drive omnichannel media planning leadership for client engagements in healthcare technology.

  • Own end-to-end omnichannel media programs and RFP execution.
  • Must-have: 5+ years agency digital media planning experience.
  • Standout: Proven ability to partner with clients and vendors to deliver high-quality plans.

Job Description

Responsibilities

  • Develop and execute impactful omnichannel media campaigns, including channel strategy, tactical recommendations, RFP development and execution
  • Shaping our solutions to ensure that we’re defending and building our competitive advantage
  • Client Management: Support AH’s clients as the Media Planning SME
  • Develop comprehensive understanding of client's business, brands, media channels, and competitive landscape and market dynamics
  • Demonstrate the fiscal & operational acumen to manage budgets and ensure execution scope
  • Proactively bring new ideas, opportunities, and best practices to client and agency
  • Plan, direct and project manage omnichannel media programs for clients
  • Ensure execution quality and adherence to strategy across all areas of client scope, in particular
  • Participate in strategic planning, including establishing objectives and strategies
  • Lead tactical planning activities, developing recommendations, tracking expenditures to ensure budget compliance, negotiation/buying, implementation and optimization

Requirements

  • College degree, preferably in marketing, advertising, communications or science/medicine
  • 5+ years Agency or comparable experience, some management experience preferred
  • 4+ years of digital media planning experience)

Preferred

  • Highly organized with great attention to detail
  • Manages multiple priorities, tight deadlines and works well under pressure
  • Positive energy, proven collaborator & communicator
  • Entrepreneurial, troubleshooter & problem solver
Indegene logo

Indegene

3.5 Glassdoor

Indegene Limited is the tech-native, life sciences specialist orchestrating the path from commercialization strategy through execution.Trusted by 20 of the world’s top 20 biopharma companies across the value chain — from clinical and medical through commercial — Indegene helps life sciences leaders move at the speed of their ambition with #PractitionerLevelConfidence.Indegene’s difference comes from integrating deep domain knowledge, contextualized technology and operational excellence, built over 25 years. When bold life sciences leaders want to take breakthrough therapies to market faster, maximize impact, and create seamless experiences for patients and physicians, they count on Indegene.

Founded in 1998
Princeton, New Jersey, USA
6.3K employees (1,209 in marketing)
65% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
58K
Monthly Google Ads Budget
$6
Traffic Source Mix
Search
38.1%
Direct
49.4%
Referral
9.7%
Social
2.2%
Paid
0.5%

Headcount Trend

Current headcount: ~6.3K

Marketing Team

Marketing Team Size
794 (13% of company)

Funding

Total Funding
$368.4M
Last Raise
$168.4M
Post IPO Secondary, 10 months ago

Funding History

  • Jun 2025
    Post IPO Secondary • $168.4M
  • Feb 2021
    Private Equity • $200M

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