Associate Director, Media & Influence

Indianapolis, IN (On-site)

$128K/yr – $187K/yrSenior Level6+ years expFull time

Posted 6 weeks ago

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Job Summary

Own day-to-day media relations and ecosystem work, shaping the audience-first narrative across traditional and emerging channels.

  • Own media relations and influencer network, guided by audience data to move perception and business outcomes.
  • Lead storytelling for milestones and launches, coordinating executive readiness and cross-functional partnerships.
  • Measure impact through coverage, sentiment, share of voice, and narrative pull-through to drive business value.

Job Description

Responsibilities

  • Execute day-to-day media relations and influence activity across traditional and emerging platforms, managing pitches, inbound inquiries, and ongoing reporter relationships.
  • Contribute to the enterprise media and influence strategy, taking an audience- and data-first approach to identify where Lilly's key audiences form trust, how they consume information, and which platforms, voices, and formats will move perception and business outcomes.
  • Create modern media strategies for milestones, product launches, and media events, that reflect an audience-first approach.
  • Map and build the modern media ecosystem — traditional journalists, independent creators, community moderators, podcasters, newsletter writers, substack and reddit authors, and influencers — and cultivate a deep, current rolodex of relationships across new verticals and platforms, not just legacy media. Become our in-house media guru.
  • Develop and pitch proactive stories that connect Lilly's pipeline, business performance, and corporate initiatives to patient impact and innovation leadership, supporting senior team members on narrative, targeting, and pitch approach.
  • Support planning and execution of product announcements and high-stakes media events, including drafting media plans and materials, coordinating spokesperson preparation, and managing post-event follow-up.
  • Help prepare executives and subject matter experts to represent Lilly across media platforms — legacy and emerging — by drafting briefing materials, talking points, and Q&As, and supporting strategic placements including interviews, bylines, podcasts, and speaking opportunities.
  • Partner with global communications counterparts across therapeutic areas, business development, investor communications and other external communications functions to ensure upleveled storytelling that resonates with the stakeholders who shape Lilly's reputation.
  • Track coverage, sentiment, share of voice, and message pull-through across the full ecosystem, and use data and audience insights to demonstrate media's impact on perception and business outcomes.

Requirements

  • Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or a related field.
  • 6+ years of experience in communications, media relations, or public relations.
  • Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization or visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1.

Preferred

  • Demonstrated experience building and implementing media and influence strategies across both traditional outlets and emerging platforms (podcasts, newsletters, creator networks, social platforms).
  • Previous experience in communications, media relations, or influence at a Fortune 500 company, large pharmaceutical or healthcare organization, or major newsroom (in-house or agency side).
  • Proven ability to build and energize a modern media rolodex — including independent creators, podcasters, newsletter writers, community moderators, and influencers — across new verticals and platforms, not just legacy outlets.
  • Proficient in using audience data, social listening, and media analytics to shape strategy, measure impact, and demonstrate business value.
  • Prior work translating complex topics — financial performance, scientific innovation, corporate strategy — into narratives that resonate with varied audiences.
  • Experience in product communications within healthcare or medicine preferred, but not required.
  • Proven ability – with examples – to proactively storytell outside landmarks, product launches, etc.
  • Experience navigating matrixed global organizations, building trust and influence across functional boundaries while maintaining strategic alignment.
  • Deep understanding of the pharmaceutical industry and healthcare landscape, with the credibility to engage on regulatory, scientific, policy, and patient topics.
  • Stays current with communications trends and tools, including AI-enabled platforms; brings fresh thinking beyond traditional pharmaceutical communications and demonstrates sound judgment in high-stakes and crisis situations.
  • Travel: approximately 15–20% domestic, with occasional international travel to conferences, media events, and key business locations.
  • Position location: Indianapolis, Indiana preferred.

Benefits

  • comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).

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