Associate Director, Marketing Technology

New York City, NY (On-site)

$250K/yr – $275K/yrManager15+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the global martech strategy and platform governance, aligning marketing systems, data quality, and analytics with firm goals to drive unified client experiences.

  • Lead end-to-end martech roadmap, platform evaluations, implementations, and governance across CRM, CMS, MA, analytics, and DMPs.
  • Drive digital transformation by piloting AI-powered solutions and coordinating with IT and business units.
  • Oversee multi-channel activation, automation, and personalization while ensuring brand, compliance, and ROI across regions.

Job Description

Own the global martech strategy and platform governance, aligning marketing systems, data quality, and analytics with firm goals to drive unified client experiences.

  • Lead end-to-end martech roadmap, platform evaluations, implementations, and governance across CRM, CMS, MA, analytics, and DMPs.
  • Drive digital transformation by piloting AI-powered solutions and coordinating with IT and business units.
  • Oversee multi-channel activation, automation, and personalization while ensuring brand, compliance, and ROI across regions.
    Gibson Dunn logo

    Gibson Dunn

    4.3 Glassdoor

    Gibson Dunn is a leading global law firm, advising clients on significant transactions and disputes. Our exceptional teams craft and deploy creative legal strategies that are meticulously tailored to every matter, however complex or high-stakes. With more than 2,200 lawyers, spanning 22 offices and dozens of practice areas, we operate as a unified whole. Our work is distinguished by a unique combination of precision and vision. We forge deep partnerships with our clients - helping them face tough challenges with courage and thrive in unprecedented times. © 2026 Gibson, Dunn & Crutcher LLP. All rights reserved. For contact and other information, please visit us at www.gibsondunn.com.Attorney Advertising: These materials were prepared for general informational purposes only based on information available at the time of publication and are not intended as, do not constitute, and should not be relied upon as, legal advice or a legal opinion on any specific facts or circumstances. Gibson Dunn (and its affiliates, attorneys, and employees) shall not have any liability in connection with any use of these materials. The sharing of these materials does not establish an attorney-client relationship with the recipient and should not be relied upon as an alternative for advice from qualified counsel. Please note that facts and circumstances may vary, and prior results do not guarantee a similar outcome.

    USA
    3.9K employees
    87% recommend to a friend
    92% CEO approval

    Traffic Signals

    Monthly Visitors
    249.4K
    Traffic Source Mix
    Search
    53.4%
    Direct
    40.3%
    Referral
    4.5%
    Social
    0.8%
    Paid
    1%

    Headcount Trend

    Current headcount: ~3.9K

    Marketing Team

    Marketing Roles Posted (Last 30 Days)
    1

    Recent News