Responsibilities

• Independently produce high-quality digital content, including social media posts, short-form videos, reels, stories, photography and written messaging across all platforms
• Lead day-to-day ownership of social media channels, including content planning, real-time posting, audience engagement, analytics review and paid promotion strategy
• Capture original photography and video at school events, during the school day, and at off-campus activities; maintain an organized media library. Stay current on school activities to source content across platforms
• Collaborate with key stakeholders to develop and execute effective content marketing strategies that support the campaigns and goals of the Admissions and Advancement departments
• Lead and maintain project management workflows for the department, ensuring visibility, clarity, and timely execution of all deliverables. Simultaneously manage a large volume of projects, ensuring deadlines are met without sacrificing quality
• Write email messages, stories, newsletters, social media posts, web copy and other marketing content as needed
• Create and send email newsletters, solicitations, event invitations and other communications
• Perform intake meetings with project leads determining outcomes, timelines, deliverables and overall strategy
• Manage relationships and communications with vendors, including processing invoices and project estimates
• Collaborate with Director of Marketing & Communications, Associate Director of Communications and Multidisciplinary Graphic Designer to ensure brand assets and standards are followed