Associate Director, Marketing, Out of Print (Hybrid)

New York City, NY (Hybrid)

$83K/yr – $93K/yrSenior Level5+ years expFull time

Posted 8 days ago

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Job Summary

Owns end-to-end marketing strategy for Out of Print lines, leading cross-functional teams to plan, execute, and optimize campaigns that drive sales and awareness; collaborates with sales, product, and licensors to maximize opportunities.

  • Manages design and social media resources to execute plans
  • Partners with consumer insights, sales, and publishing to highlight backlist opportunities

Job Description

Responsibilities

  • Creating marketing strategies, priorities, and plans for Out of Print product lines and licenses
  • Collaborating with and managing team of designer/photo marketers and social media staff to execute plans
  • Reviewing sales materials and working with product and acquisitions staff to ensure that products are positioned to best maximize sales opportunities and merchandising
  • Liaising between sales and collaborating with Director of Merchandise to set agendas, and prepare presentations for seasonal sales meetings, as well as spearheading follow-up on action items
  • Managing staff who handles ensuring that all sales assets and materials – sell sheets, mockups, platform slides, etc. are available for reps for sales calls
  • Working closely with consumer insights, sales directors, and publishing to highlight backlist opportunities and strategizing on how to best drive account marketing and consumer awareness

Requirements

  • 5–7 years of experience developing, managing, and executing integrated marketing campaigns, with a proven ability to collaborate effectively across sales, creative, product development, and other cross-functional teams, and partnering with external collaborators, licensors, agencies, and strategic partners to bring initiatives from concept through execution and achieve business goals.
  • People management experience
  • Exceptional attention to detail, the ability to prioritize, and strong follow-up skills
  • Excellent organizational skills and ability to multitask
  • Strong communication skills, both verbal & written
  • Proven ability to create strong, integrated campaigns including paid media and social media strategies
  • Ability to thrive in a dynamic environment and effectively problem solve
  • Collaborative-minded with the inclination to build strong relationships across departments
  • Solutions-focused when met with challenges and can comfortably adapt to changes
  • Avid reader and pop culture minded individual who keeps up with trends and has an abiding interest in book & reading lifestyle

Preferred

  • Consumer products/goods or apparel experience a plus

Benefits

  • Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.
RTL Deutschland logo

RTL Deutschland

RTL Deutschland, together with Gruner + Jahr, is Germany's leading entertainment company, spanning all types of media: TV and streaming, print and digital, radio and podcasts. It is home to some of the country's strongest media brands, from RTL to Stern, Brigitte to Vox, and Geo to NTV, and operates Germany’s largest streaming platform, RTL+, with 2.4 million subscribers.RTL Deutschland owns 15 TV channels, 50 premium magazines, the Audio Now podcast portfolio and numerous digital offerings, such as Chefkoch and Wetter.de. RTL Radio is one of Germany's largest privately owned radio groups, with holdings in 17 stations including Antenne Bayern and Radio Hamburg.RTL Deutschland stands for positive entertainment and independent journalism, employing around 1,500 journalists covering all the issues shaping contemporary society. Encompassing everything from news to sport, living to lifestyle, and women to family, RTL Deutschland reaches 99 per cent of the German population.The company also boasts one of Germany's largest advertising sales houses: Ad Alliance. Thanks to targeted investments in tech and data, RTL Deutschland is well on the way to becoming the country’s leading media company in terms of technology. RTL Deutschland has its headquarters in Cologne and offices at 16 other locations, including Hamburg and Berlin. It employs 7,500 people and is part of RTL Group.

Founded in 2007
DEU
3.1K employees (1,567 in marketing)

Traffic Signals

Monthly Visitors
241.5K
Traffic Source Mix
Search
29.3%
Direct
55.9%
Referral
4.9%
Social
1.9%

Headcount Trend

Current headcount: ~3.1K

Marketing Team

Marketing Team Size
1,201 (39% of company)
Marketing Roles Posted (Last 30 Days)
1

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