Associate Director, Marketing Operations, Strategy & Innovation at Merck | North Wales, PA | $142K/yr – $224K/yr

Merck

Associate Director, Marketing Operations, Strategy & Innovation

North Wales, PA (Hybrid)

$142K/yr – $224K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Lead omnichannel engagement strategy and analytics initiatives to drive data‑driven marketing improvements.

Own end-to-end engagement strategy work across marketing automation, personalized content, and channel integration.
Must-have: 7+ years in omnichannel or digital marketing with leadership on complex projects.
Standout: Strong ability to translate insights into actionable initiatives and partner with cross-functional teams.

Job Description

Responsibilities

Lead articulation of business requirements to enhance and evolve digital customer engagement strategies, including marketing automation and personalized content, ensuring improved targeting, relevance, and customer experience.
Identify, pilot, and scale innovative capabilities and third-party partnerships that enable data-driven decision-making and align digital channels with strategic priorities and customer needs.
Drive the evolution of analytics and reporting by defining new KPIs, data capabilities, and partnerships, translating measurement needs into clear requirements aligned with business objectives.
Partner closely with omnichannel, data, and technical teams to represent engagement strategy requirements, ensuring capabilities align with business needs, address operational pain points, and scale through consistent adoption.
Advance and optimize marketing performance measurement and business impact analytics to drive focus, inform decisions, and enable measurable change across engagement strategies.

Requirements

Minimum seven (7) years’ experience in omnichannel or digital marketing or customer engagement, with hands-on leadership of complex projects and understanding of the end-to-end marketing and promotional process.
Strong analytical and strategic thinking skills, with proven business acumen and ability to translate insights into actionable recommendations.
Ability to translate complex technical concepts clearly for broad stakeholder audiences and effectively collaborate with technical teams to align solutions with business objectives.
Demonstrated experience aligning marketing, analytics, and technology teams to drive adoption of new capabilities and engagement strategies.
Ability to identify white space opportunities and apply an entrepreneurial mindset to develop and pilot innovative approaches.
Experience with marketing automation, campaign management and analytics platforms, CRM/Salesforce tools, and recommendation engines.
Comfort with experimentation, iterative delivery, and strong attention to detail.
Education Minimum: Required: Bachelor\'s degree

Preferred

Digital/Omnichannel Media Planning and Purchasing
Familiarity with compliance requirements in regulated industries (pharma/healthcare preferred)
Background in quantitative or analytical fields (data science, math, statistics) and experience with Agile teams.

Benefits

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.

Merck

At Merck, known as MSD outside of the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.merck.com. This site is intended for residents of the United States and Canada and their territories only. FLS: http://merck.us/3TKXNuZ

Rahway, New Jersey, US

43K employees (2,112 in marketing)

merck.us/2J2xAUh