Responsibilities

• Overseeing and ensuring flawless execution of cross-channel marketing programs, including direct mail, email, mobile, SMS
• Defining and selecting required vendors within vendor selection process, and writing RFI/RFQ/RFP content
• Identifying proper marketing automation and optimization solutions to meet client needs
• Identifying process improvements and creating solutions to be implemented across marketing programs
• Working with other capability leaders to develop strategic recommendations
• Managing vendor relationships in the marketing automation, email, direct mail, and mobile space
• Overseeing detailed data processing specifications for vendors and client IT organizations in best-in-class fashion
• Managing vendor budgets and payment approval
• Representing the Marketing Operations capability in team meetings and contributing to pitches
• Contributing to thought leadership material, including case studies of program work, vendor partner experience, new business pitch support, program optimizations, etc.

Requirements

• A four-year degree (MBA preferred) and 7 to 9 years of experience in a direct marketing environment with data-oriented responsibility (preferably at a creative agency)
• Deep familiarity with CRM and direct marketing channels
• Knowledge of cross channel execution (email, SMS, direct mail) and best practices including data security requirements, CAN SPAM compliance, etc.
• Knowledge of the email marketing landscape, including Email Service Providers, Marketing Clouds, Marketing Automation platforms, and niche solutions providers
• Proficient working in an enterprise-level Marketing Automation tool (Salesforce Marketing Cloud, Oracle Responsys, Oracle Eloqua, Adobe Campaign) or extensive experience managing an ESP relationship
• Demonstrated skills in driving innovation in the email and direct marketing space
• Prior successful experience managing one or more large-scale client engagements
• Excellent time management and communication skills; you’re detail-oriented, organized, and a master multi-tasker
• Supervisor/Career Manager experience
• Proficient with Microsoft business applications (Word, Excel, PowerPoint)
• Willingness to travel – you’re open to new places, new faces and new ideas

Preferred

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.