Associate Director, Marketing

Montgomery County, PA (Hybrid)

$140K/yr – $220K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end customer strategy and omnichannel execution for a healthcare marketing agenda, aligning cross-functional teams, budgets, and learning to shape market-facing campaigns and the customer experience.

  • Lead digital and data analytics, customer and market insights to inform strategic choices.
  • Drive omnichannel strategy through CATs and cross-functional partners to execute the promotional plan.
  • Manage budget planning for HCP/HCC programs and coordinate with leadership for cohesive activation.

Job Description

Responsibilities - Support Director HCP PMO to drive foundational customer strategy, leveraging L3 marketing framework. - Lead digital and data analytics, customer, and market insights to define strategic choices. - Partner with the AOR on planning and executing our branded campaign(s) - Lead Customer Agile Team (CAT) on planning and executing an omnichannel strategy as part of the larger promotional strategy. - Partner with leadership of customer-facing teams to ensure executional alignment against strategic imperatives. - Lead the planning and execution of an OPDP submission for launch. - Identify opportunities to optimize the customer experience and lead the customer experience roadmap development and execution. - Serve as brand lead for our company's Marketing Model to ensure alignment to strategy with multi-disciplinary team. - Partner with Learning & Development on a comprehensive learning plan for all stakeholders through launch - Manage the HCP budget and planning process. - Collaborate across Immunology CATs to ensure cohesion and holistic approach. - Support Director HCC PMO to drive a foundational customer strategy, leveraging L3 marketing framework. - Lead digital and data analytics, customer, and market insights to define strategic choices. - Partner with the AOR on planning and executing our creative campaign(s) - Lead Consumer Customer Agile Team (CAT) on planning and executing an omnichannel strategy. - Lead the planning and execution of an OPDP submission for launch. - Identify opportunities to optimize the customer experience and lead the customer experience roadmap development and execution. - Manage the HCC budget and planning process. - Support Director Scientific Strategy PMO on our market shaping campaign, KOL engagement plan and scientific strategy. - Lead digital and data analytics, customer, and market insights to define strategic choices.

Traffic Signals

Monthly Visitors
683.2K
Traffic Source Mix
Search
43.9%
Direct
40.8%
Referral
9.4%
Social
4.9%
Paid
0.8%

Headcount Trend

Current headcount: ~127

Marketing Team

Marketing Team Size
4 (3% of company)
Marketing Roles Posted (Last 30 Days)
10

Funding

Total Funding
$74M
Last Raise
$56M
Series B, 5 years ago

Funding History

  • Sep 2020
    Series B • $56M
  • Mar 2020
    Venture Round • $3M
  • Jan 2017
    Series A • $15M