Associate Director of Marketing and Communications

San Mateo, CA (Hybrid)

$130K/yr – $150K/yrSenior Level7+ years expFull time

Posted 7 weeks ago

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Job Summary

Own brand storytelling and content engine for a nonprofit marketing function, coordinating multi-channel campaigns with the CMCO and advancing donor communications.

  • Own organizational content strategy and editorial calendar across web, email, social, and campaigns
  • Lead integrated campaigns, production workflows, and vendor management to stay on budget and on schedule
  • Use AI tools to scale content creation, optimize storytelling, and improve efficiency across channels

Job Description

Responsibilities and scope for this nonprofit marketing leadership role include driving integrated campaigns, aligning with the PFS strategic plan, and managing brand storytelling across channels.

  • Responsibilities: Support the development and execution of integrated marketing campaigns aligned with organizational priorities and the PFS strategic plan
  • Responsibilities: Partner with the CMCO to implement strategic communications initiatives across channels and departments
  • Responsibilities: Develop campaign architecture, messaging, and editorial calendars that reflect the PFS brand and mission
  • Responsibilities: Support Advancement with fundraising campaign creative, storytelling multimedia and donor communications
  • Responsibilities: Own organizational content strategy — identifying, capturing, and amplifying stories that showcase the impact of PFS programs, staff, clients, and community partnerships
  • Responsibilities: Develop compelling, mission-driven content across web, email, social media, newsletters, and campaigns
  • Responsibilities: Write, edit, and proof a wide range of communications with clarity, warmth, and brand voice consistency
  • Responsibilities: Support video storytelling efforts including concept development, scripting, interview coordination, and vendor management
  • Responsibilities: Lead development of organizational collateral including flyers, brochures, signage, campaign materials, branding templates, and program-specific assets
  • Responsibilities: Manage production workflows from brief through delivery, coordinating with internal stakeholders and external vendors
  • Requirements: 7–10 years of progressive experience in marketing, communications, public relations, or a related field
  • Requirements: Significant experience in nonprofit or mission-driven communications
  • Requirements: Demonstrated experience working with diverse communities with cultural competency
  • Requirements: Exceptional writing, editing, and storytelling skills
  • Requirements: Experience leading integrated campaigns across digital and print
  • Requirements: Strong social media strategy and engagement experience
  • Requirements: Experience managing collateral development and production workflows
  • Requirements: Experience managing vendors and multiple projects
  • Requirements: Familiarity with AI-assisted tools
  • Requirements: Ability to work independently with strong judgment
  • Nice_to_have: Experience supporting PR, media outreach, and advocacy communications
  • Nice_to_have: Knowledge of SEO, analytics, and engagement best practices
  • Nice_to_have: Experience with brand development and visual identity
  • Nice_to_have: Bonus if fluent or proficient in Spanish, able to develop bilingual content
Peninsula Family Service logo

Peninsula Family Service

We strengthen our community by helping local families and vulnerable neighbors find stability and opportunity.We do this:· by designing quality and accessible early learning programs and schools for each child’s developing brain, preparing the children and their parents for kindergarten· by providing knowledge of financial literacy and financial products to build credit and assets so people can stabilize their finances and lives· by providing older adults social connections, second careers and support to keep them healthy through a comprehensive wellness approach

Founded in 1950
San Mateo, California, USA
164 employees

Traffic Signals

Monthly Visitors
196.5M
Monthly Google Ads Budget
$235K
Traffic Source Mix
Search
20.3%
Direct
55.8%
Referral
4.6%
Social
19%
Paid
0.2%

Headcount Trend

Current headcount: ~164