Responsibilities

• Create and oversee integrated, strategic communications plans for all target populations within Enrollment Management CRM.
• Build automated and ad-hoc digital campaigns through Enrollment Management CRM and actively monitor performance.
• Provide data reports to Enrollment Management leadership detailing digital efforts through CRM.
• Make recommendations to leadership on how to strengthen overall marketing and communications plans, as well as recruitment campaigns, utilizing data from CRM.
• Work closely and coordinate with various Enrollment Management teams and departments to deploy targeted communications that are timely and relevant in the prospective student journey.
• Collaborate with college and campus partners to build targeted communications plans that support enrollment goals.
• Provide training opportunities for CRM users across the university, including campus and academic partners, to strengthen collaboration efforts.
• Develop and implement digital marketing strategies designed to drive conversions, applications, and enrollment.
• Develop and maintain a robust and user-friendly editorial calendar showcasing the efforts of each targeted population within the CRM.
• Monitor peer and competitor marketing and communications efforts to identify trends and creative approaches.

Requirements

• Bachelor's degree in marketing, communications or relevant field and four years of experience in marketing, communications, or higher education.
• License/Certification: None.
• Knowledge Of: Building targeted communications in CRM systems such as Slate; Project management systems; Social media platforms; Market analysis; Web analytics; Communication metrics
• Skill In: Applying flexible marketing strategies and tactics according to market needs; Written and verbal communication, as demonstrated through experience writing for web, publications and/or marketing campaigns; Social media activities; Management and leadership needed to supervise and motivate professional staff; Project management; Crafting compelling copy for a diverse range of audiences through demonstrated use of print, digital, and/or multi-media platforms
• Ability To: Lead successful marketing campaigns; Manage priorities with challenging deadlines and successfully multi-task; Manage substantial detail; Work effectively in a collaborative environment; Establish and maintain cooperative working relationships with technical staff and other co-workers; Provide leadership and direction
• Must pass a security check.

Preferred

• Two years of experience in enrollment management or admissions and/or university communications.