Associate Director, Marketing Analytics - Rheumatology at AbbVie | Illinois, USA | $142K/yr – $269K/yr

AbbVie

Associate Director, Marketing Analytics - Rheumatology

Illinois, USA (On-site)

$142K/yr – $269K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Drive data-driven promotional analytics to influence forecasting, ROIs, and brand strategy in pharma/biotech.

Own promotional analytics to influence forecasts and brand planning.
Must-have: 8–10 years in quantitative marketing analysis with pharma/biotech data.
Standout: built and led a diverse analytics team with cross-functional impact.

Job Description

Responsibilities

Develop fact-based promotional investment strategies and guide investment decisions from marketing mix/business optimization and other analysis to optimize performance, influence business growth & inform the annual financial forecasting and brand planning process
Develop near-term KPIs and longer-term ROI measurements that will inform recommendations to optimize personal and non-personal promotional channels
Closely involved with financial planning process, responsible for input into financial planning process & key conduit to Forecasting for all monthly estimates, annual plan and long-range plan deliverables
Understand sub-national drivers of cross-brand performance, providing more granularity to performance dynamics across distribution channels and customers
Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
Build, coach, and maintain a high-performing and diverse team of analytical, quantitative, and business-minded individuals that collectively extract business insights that drives better business outcomes
Effectively work with cross-functional partners to deliver integrated analytics reflecting the diverse contributions across the functions
Lead or contract external suppliers to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics

Requirements

Bachelor’s Degree (Business Administration, Statistics, Economics) required, Master’s Degree preferred.
8-10 years of relevant experience in quantitative analysis of sales and marketing information is required, including use of this information in the development of business plans and strategies. Experience within in the Pharma/BioTech industry is preferred.
Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.
Experience with current methods including Predictive Analytics and Machine Learning.
Advanced experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD, DDD, Xponent, NSP, NPA), and Specialty pharmacy data and one or multiple analytic domains (promo optimization, digital, launch support, etc) is preferred
Deep hands-on expertise in current analytical methods & tools including hands-on experience with machine learning
Advanced communication and influencing skills
Advanced agility, project management and prioritization skills
Advanced vendor management skills
Proven ability to collaborate effectively and to influence in a matrixed organization

Preferred

Master’s Degree preferred.

Benefits

We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.

AbbVie

4.0 Glassdoor

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need. Learn more about us at www.abbvie.com and review our community guidelines at https://www.abbvie.com/social-media-community-guidelines.html.

Founded in 2013

North Chicago, Illinois, USA

60K employees (3,267 in marketing)

www.abbvie.com

78% recommend to a friend

88% CEO approval