Associate Director, Marketing Analytics - Prostate Cancer

Marlborough, MA (Hybrid)

$166K/yr – $207K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own the analytics thread for a tumor-agnostic brand, turning data into decisions that shape marketing strategy, KPIs, and ROI across cross-functional teams.

  • Situational analysis and KPI definition: shape brand planning with cross-functional input and sales/marketing alignment.
  • Insights & storytelling: deliver actionable reads to senior leaders and translate data into tactics for commercial impact.
  • Analytics execution: apply advanced methods to patient journeys, resource allocation, and marketing effectiveness to guide budget and strategy.

Job Description

Responsibilities

  • Inform and support marketing strategy decision making through in-depth analysis of both primary and secondary data sources.
  • Lead ad hoc analytics projects in support of the Orgovyx brand team.
  • Proactively deliver actionable insights to inform and guide commercial strategy.
  • Develop and present insights to the Orgovyx brand team, cross-functional partners and senior leadership, tailoring communication to suit the audience and objective.
  • Lead Situational Analysis for Orgovyx brand planning, contribute to tactical planning, and partner with Sales and Marketing to define meaningful KPIs.
  • Apply advanced analytics to inform brand strategy, promotional resource allocation, and marketing effectiveness, including patient journey mapping and ROI analysis.
  • Collaborate cross-functionally (Medical, Clinical, Brand, and other supporting teams) to define and prioritize key business questions (KBQs).
  • Track and report on strategic KPIs and supporting diagnostic metrics for monthly and quarterly business reviews.
  • Support financial forecasting by providing data-driven insights and assumptions in partnership with brand leadership.
  • Partner with marketing leadership to develop and execute annual analytics plans and budgets aligned with brand strategy.

Requirements

  • Minimum 8 – 12 (w/o Master’s) or 6 – 8 years (with Master’s) years of relevant experience in biotech or pharmaceutical industry.
  • Education and Experience: Previous sales or marketing experience preferred.
  • Previous commercial/ brand analytics experience (with Statistical Packages) preferred (e.g., SAS, R, SPSS, etc).
  • Strong knowledge and experience with pharmaceutical data sources (i.e., Symphony, IQVIA, MMIT/DRG formulary / market access data).
  • Proven ability to develop analyses with BI tools and methods (e.g., Tableau, Qlikview, SQL).
  • Ability to develop insights and present to cross-functional teams, including senior leadership.

Preferred

  • Previous sales or marketing experience preferred.
  • Previous commercial/ brand analytics experience (with Statistical Packages) preferred (e.g., SAS, R, SPSS, etc).
  • Strong knowledge and experience with pharmaceutical data sources (i.e., Symphony, IQVIA, MMIT/DRG formulary / market access data).
  • Proven success in developing analyses with Business Intelligence tools and methods (e.g., Tableau, Qlikview, SQL).
  • Ability to understand the commercial environment and business needs and translate to workable solutions.

Benefits

  • Base salary is part of our total rewards package which also includes the opportunity for merit-based salary increases, short incentive plan participation, eligibility for our 401(k) plan, medical, dental, vision, life and disability insurances and leaves provided in line with your work state. Our robust time-off policy includes flexible paid time off, 11 paid holidays plus additional time off for a shut-down period during the last week of December, 80 hours of paid sick time upon hire and each year thereafter.

Sumitomo Pharma America, Inc.

Sumitomo Pharma America (SMPA) is a science-based, technology-driven biopharmaceutical company focused on delivering therapeutic and scientific breakthroughs in areas of critical patient need in oncology, urology, women’s health, rare disease, cell and gene therapies and CNS. SMPA was formed through the consolidation of Sumitomo Pharma’s U.S. affiliate companies including Sunovion Pharmaceuticals, Inc., Sumitomo Pharma America Holdings, Inc., Sumitomo Pharma Oncology, Inc., Sumitovant Biopharma, Inc., Myovant Sciences, Inc., Urovant Sciences, Inc. and Enzyvant Therapeutics, Inc. SMPA is a Sumitomo Pharma company.Community Guidelines: https://www.us.sumitomo-pharma.com/social-media/index.html

Founded in 2023
Marlborough, Massachusetts, USA
1.1K employees (27 in marketing)

Traffic Signals

Monthly Visitors
21.1K
Traffic Source Mix
Search
45.9%
Direct
41.2%
Referral
8%
Social
2.9%
Paid
1.8%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
27 (2% of company)

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