Responsibilities

• Demand generation and performance marketing: Run performance marketing end-to-end across paid search, paid social, programmatic, YouTube/CTV, and emerging channels, with a clear weekly cadence on spend, CAC, and ROAS.
• Hit CAC and ROAS targets by product and channel across our full non-QM suite — investment property and beyond — managing the team, media buyers, and agency partners delivering against them.
• Build and optimize landing pages, lead forms, and digital tools (loan calculators, DSCR estimators, rehab budget tools, and what comes next) across ahlend.com (retail) and ahlendtpo.com (wholesale).
• Content and brand: Define and evolve AHL's brand positioning for distinct audiences: real estate investors and non-QM borrowers on the retail side, and mortgage brokers and TPO partners on the wholesale side.
• Run an always-on editorial engine: market-specific content for investors (cap rates, rents, vacancy, absorption), product education across the full non-QM product set, broker enablement, and thought-leadership for senior decision-makers.
• Own creative direction across digital, video, social, sales enablement, and event collateral. Maintain and evolve the AHL brand guidelines.
• Lifecycle, CRM, and marketing operations: Run HubSpot day-to-day: workflows, lists, lead scoring, routing, attribution, drip campaigns, and lifecycle automation.
• Build and maintain multi-touch attribution that ties marketing spend to funded loan volume — by source, campaign, LO, broker, and product.
• Own loyalty and referral programs end-to-end — enrollment, mechanics, comms, and reporting — for both retail borrowers and broker partners.
• SEO and organic growth: Drive organic traffic and qualified leads to AHL's product pages, calculators, and educational content across the full non-QM product set.

Requirements

• 6–9 years of marketing experience with a clear track record of owning programs end-to-end, delivering measurable results, and managing people (direct reports, not just contractors).
• Real management experience. You have hired, coached, given hard feedback, and held people accountable. You are ready to do more of it, with more scope.
• Proven performance marketing chops. You can talk about specific campaigns you ran, what you spent, what you got back, and what you learned — at the keyword, audience, and creative level.
• Fluency with the modern marketing stack: HubSpot (or a peer CRM), Google Ads, Meta, LinkedIn, GA4, and at least one BI tool (Power BI, Looker Studio, Tableau).
• Comfort with data. You build your own dashboards, you read attribution critically, and you don't outsource the numbers.
• Strong writer and editor. You can produce a clean draft of an email, a landing page, or an ad without it needing to be rewritten.
• Bias to ship. You move fast, you instrument what you ship, and you iterate against real results.

Preferred

• Background in fintech, mortgage, real estate, or B2B/B2B2C financial services.
• Experience marketing across multiple product lines and dual audiences (e.g., direct-to-consumer and channel partners).
• Familiarity with non-QM, broker / wholesale channel marketing, or other parts of the mortgage value chain (TPO, IMB, correspondent).
• Comfort working in a regulated environment; you know what a compliance review is and you don't fear it.
• Real fluency with AI tools (Claude, ChatGPT, image and video generators) as production multipliers — and genuine interest in how AI reshapes marketing operations.

Benefits

• Senior leadership role with direct partnership to the Managing Director and a clear seat at the marketing leadership table.
• Remote arrangement available for the right candidate.
• Comprehensive health, dental, vision, and 401(k).
• A front-row seat to — and a material role in — the reinvention of non-QM lending. Capital, credit policy, technology, and brand are all on the table. The people who join this team now are the ones who will get to look back in five years and say they helped build it.