Associate Director of Marketing

Tallahassee, FL (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Lead client marketing initiatives as an integrated-marketing partner with a focus on brand storytelling and cross-channel campaigns.

  • Own client relationships and coordinate cross-team delivery.
  • Must-have: 2–5 years in marketing or agency settings with campaign planning and performance analysis.
  • Standout: Hybrid office model with travel to Thomasville, GA and strong emphasis on creative direction and brand systems.

Job Description

Responsibilities

  • Serve as a primary point of contact for assigned clients, building trust and long-term relationships
  • Support and contribute to marketing strategy development aligned with client goals, audiences, and brand positioning
  • Participate in client meetings, presentations, and strategic planning sessions
  • Translate client needs into clear internal direction across teams
  • Plan, execute, and optimize integrated marketing campaigns across digital, social, print, and experiential channels
  • Support content strategy development with a focus on audience engagement and brand storytelling
  • Analyze campaign performance, market trends, and competitor activity to inform strategic recommendations
  • Track and report on KPIs, campaign performance, and ROI
  • Contribute to creative direction for campaigns, content, and brand initiatives
  • Design high-quality marketing materials, including: Social media graphics, Campaign assets, Presentations and pitch materials, Print and digital collateral
  • Ensure all creative output aligns with brand identity, tone, and visual standards across platforms
  • Develop mood boards, visual concepts, and creative frameworks to guide execution
  • Maintain and evolve brand templates and design systems
  • Support the development of written and visual content for social, web, and campaigns
  • Coordinate social media execution, including scheduling, platform management, and performance tracking
  • Ensure content is audience-focused, on-brand, and strategically aligned
  • Manage project timelines, deliverables, and workflows across multiple accounts
  • Track budgets, billable hours, and scope to ensure efficient resource use

Requirements

  • Bachelor’s degree in marketing, communications, business, or related field
  • 2-5 years of experience in marketing, communications, or agency environments
  • Proficiency in tools such as Adobe Creative Suite, Canva, or similar
  • Experience with campaign planning, execution, and performance analysis
  • Strong client relationship and account management abilities
  • Strong eye for design, layout, and visual storytelling
  • Ability to apply and maintain brand identity systems across platforms
  • Excellent written and verbal communication skills
  • Strong organizational and time management abilities
  • High attention to detail and commitment to quality
  • Willingness to travel as requested

Preferred

    ADELE logo

    ADELE

    Based in Tallahassee, FL and Thomasville, GA, Adele Creative provides world-class communications to public and private sector clients. Our network of subject matter experts includes leading creatives experienced at the international, Federal and state level. We craft unique teams for each client, providing a high level of customization to make the impossible happen. Among our clients are state agencies, counties & municipalities, the Florida Supreme Court, luxury hospitality brands, healthcare companies and manufacturers as well as a host of small, local businesses. Our StoryOur founder, Lauren Fielding-Vann, was mentored by the Vice President of Walt Disney Entertainment, and worked beside some of the top artists, directors, producers and composers of our time. We are passionately committed to powerful, effective storytelling. We believe results come from a team that’s dedicated to you, and that’s why we recruit the best—drawing from top talent so your work is produced by experts, not interns. We care and we are on mission to make your dream a reality.

    Founded in 2013
    Tallahassee, Florida, USA
    18 employees (6 in marketing)

    Traffic Signals

    Monthly Visitors
    61
    Traffic Source Mix
    Search
    35.8%
    Direct
    41.5%
    Referral
    12.2%
    Social
    8.7%
    Paid
    0.8%

    Headcount Trend

    Current headcount: ~18

    Marketing Team

    Marketing Team Size
    4 (22% of company)