Responsibilities

• Brand Strategy Leadership & Execution • Lead the development and execution of integrated brand strategies across the Mainline franchise portfolio, driving strategic direction through data-driven insights and market intelligence
• • Own cross-franchise initiatives from strategy through execution, ensuring alignment and accountability across brands
• • Independently identify, prioritize, and activate growth opportunities based on market dynamics, competitive intelligence, and customer insights
• • Lead franchise planning processes, owning the development of strategic roadmaps aligned to organizational priorities and the Sanofi "Play to Win" ambition
• • Own P&L management and financial accountability for the franchise, driving data-informed decisions to optimize investment and business performance
• Joint Venture & Partnership Leadership (for Vaxelis) • Serve as the primary Sanofi lead and strategic owner for marketing strategy and execution within the joint venture partnership
• • Lead the relationship between Sanofi and joint venture partners, directing collaborative efforts and driving outcomes against shared commercial objectives
• Precision Marketing & Customer Insights • Own the precision marketing strategy, directing the application of analytics, segmentation, and targeting approaches to maximize ROI and customer engagement
• • Lead segmentation analysis to identify and act on financial opportunities, directing channel deployment and execution decisions
• • Ensure customer insights are embedded across the full experience journey to drive relevant, personalized engagement

Requirements

• Bachelor's degree
• Minimum of 5 years of experience in pharmaceutical, healthcare, biotech or vaccine marketing, sales, strategy or related experience within an agency
• Proven strategic thinking and analytical capabilities, with a demonstrated ability to synthesize complex information and independently develop and execute actionable strategies
• Demonstrated ability to lead and align cross-functional teams without direct authority, driving decisions and outcomes across a matrixed organization
• Strong leadership and strategic decision-making skills, with the ability to operate with autonomy and drive results in a complex, fast-moving environment
• Proven track record of leading tactical design, messaging, and omnichannel execution across multiple brands or campaigns

Preferred

• Master's Degree (MBA or related field)
• 4 or more years of vaccine marketing experience
• 2 or more years in a vaccine customer-facing role
• Advanced expertise in precision marketing, segmentation, and data-driven decision-making, with a track record of delivering measurable ROI
• Proven financial management skills, including P&L ownership, budget accountability, and investment optimization
• Demonstrated experience managing creative agencies and third-party vendors, directing work to deliver on strategic and business objectives
• Proven ability to navigate legal, regulatory, and medical review processes for promotional materials
• Advanced proficiency with digital tools, analytics platforms, and marketing technology
• Demonstrated experience leading multiple brands or cross-brand strategic initiatives simultaneously
• Advanced expertise in precision marketing, customer analytics, or marketing automation platforms, with proven ability to translate insights into strategic action