Associate Director, Long-Acting Reversible Contraception (LARC) Marketing at AbbVie | Illinois, USA

AbbVie

Associate Director, Long-Acting Reversible Contraception (LARC) Marketing

Illinois, USA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive strategy and cross-functional marketing execution to grow AbbVie’s LILETTA brand and ROI through value propositions, multi-channel messaging, and disciplined planning.

Own development and execution of value propositions, positioning, segmentation, and creative across channels.
Must-have: 5+ years of marketing experience with matrixed leadership and proven results.
Standout: P&L ownership and ROI optimization across multi-channel campaigns.

Job Description

Responsibilities

Lead all strategy development and drive tactical execution as a member of the LILETTA marketing team. Responsible for development and execution of value propositions, positioning, segmentation, and creative development.
Associate Director will partner with key cross functional partners (marketing analytics and business intelligence, CI, PA, medical affairs, sales, medical and regulatory review, OEC, and legal) and alliance partner to identify and use insights and the patient journey to develop stakeholder specific messaging, tactics, and targeting across multiple channels while also regularly finding ways to optimize our spend to drive profitable impact.
Collaborate with Head of Marketing, agency partners, and Cross-functional business leaders to build, manage, and execute marketing plans to achieve business objectives/goals, market, and financial results.
Drive and participate in Strategic Planning process, Plan, and workshops.
Demonstrate and utilize holistic understanding on financial planning and metrics.
Understand and leverage market and sector insights to recommend refinements to marketing strategies.
Influence business leaders and effectively collaborate cross-functionally to deliver business results.
Grow brand/product penetration, share and awareness.
Develop innovative tactics with keen insight for the brand, leveraging the patient journey.
Direct and manage projects, including execution of marketing plans, initiatives, and tasks.
Demonstrate strong leadership attributes and provide leadership, direction, and development for any direct reports.

Requirements

Bachelor’s Degree Required, MBA preferred.
Significant marketing experience (5+ years) with progressive responsibility and demonstrable results
Ability to influence senior management
Balance of analytical capability and creative vision
Ability to influence senior management and work with all levels in a highly matrixed organization
Strong planning and organization skills, diligence, execution, and follow-through

Preferred

Sales or sales leadership experience, alliance partner experience, and Buy & Bill experience.

Benefits

We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.

AbbVie

4.0 Glassdoor

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need. Learn more about us at www.abbvie.com and review our community guidelines at https://www.abbvie.com/social-media-community-guidelines.html.

Founded in 2013

North Chicago, Illinois, USA

60K employees (3,267 in marketing)

www.abbvie.com

78% recommend to a friend

88% CEO approval