Associate Director, International Digital Marketing Patient Ecosystem Lead at AbbVie | Illinois, USA | $142K/yr – $269K/yr

AbbVie

Associate Director, International Digital Marketing Patient Ecosystem Lead

Illinois, USA (Hybrid)

$142K/yr – $269K/yrSenior Level10+ years expFull time

Posted 5 weeks ago

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Job Summary

Digital patient ecosystem owner: drive governance and scale across OneCRM, myAbbVieCare, AbbVie Care Connect, and PACE while delivering an operating model that supports Abbott International markets.

Lead ecosystem implementation and adoption across key markets and brands with activation and implementation frameworks.
Leverage PSP data capabilities and establish a digital maturity and impact measurement framework to inform decisions.

Job Description

Responsibilities

Leadership of the Digital Patient Ecosystem: Provide overall leadership and evolution of the digital patient ecosystem, including:
- OneCRM - Our Customer Relationship Management system to manage international Patient Support Programs (PSPs)
- myAbbVieCare - Our framework for patient-facing websites
- AbbVie Care Connect - Our framework for secure patient to PSP referrals
- PACE (Patient Automated Care Experience) – Our strategic framework for digital-first patient interactions
- Enable Future Fit readiness of the digital patient ecosystem capabilities and processes to drive continuous improvement aligned to the AbbVie International Operating model
Leadership of Ecosystem Implementation and Adoption Across Key Markets and Brands: Deliver against the mandate to scale the digital ecosystem to prioritized Affiliates and Brands by ensuring flawless execution of Activation and Implementation Frameworks
Drive continuous improvement in deployment and activation processes, reducing time-to-market and fostering strong cross-functional in a highly matrixed environment
Generate Value through enhanced PSP Data Capabilities: Leverage and enhance the AbbVie Care real-world PSP data capabilities to generate value across the patient ecosystem
Establish and report to business leadership a digital maturity and impact measurement framework to evaluate the performance of the ecosystem
Apply insights from retrospective and predictive analytics to identify data-driven improvements to support systemic changes that create value for AbbVie and support optimal outcomes for patients
Steward the Operating Model to ensure Operational Excellence & Compliance: Through continued evolution of the operating model, ensure consistent governance, operational excellence, and compliance across the digital patient ecosystem, mitigating risks as required
Lead all fiscal planning activities for the digital patient experience capability, including accurate budget forecasting and management, of both strategic and capital expenditure
Manage vendor relationships, ensuring effective collaboration and alignment with all applicable policies
Oversee cross-functional partnership model with stakeholders and co-creation activities
Lead senior leadership stakeholder engagements that deliver meaningful value
Create a culture of high performance throughout team of direct reports, set goals and objectives. manage performance as required in accordance with AbbVie’s ways of working and develop talent.

AbbVie

4.0 Glassdoor

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need. Learn more about us at www.abbvie.com and review our community guidelines at https://www.abbvie.com/social-media-community-guidelines.html.

Founded in 2013

North Chicago, Illinois, USA

60K employees (3,267 in marketing)

www.abbvie.com

78% recommend to a friend

88% CEO approval