Associate Director, International Digital Marketing Patient Ecosystem Lead

Illinois, USA (On-site)

$142K/yr – $269K/yrSenior LevelFull time

Posted 2 days ago

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Job Summary

Lead and evolve a global digital patient ecosystem across multiple platforms, scale activation across markets, drive data-enabled value, and maintain governance and talent development to deliver patient outcomes.

  • Own ecosystem strategy and implementation with cross-functional leadership
  • Direct budgeting, vendor management, and stakeholder engagements
  • Track digital maturity and deliver data-driven improvements

Job Description

Responsibilities

  • Leadership of the Digital Patient Ecosystem
  • Provide overall leadership and evolution of the digital patient ecosystem, including: - OneCRM - Our Customer Relationship Management system to manage international Patient Support Programs (PSPs) - myAbbVieCare - Our framework for patient-facing websites - AbbVie Care Connect - Our framework for secure patient to PSP referrals - PACE (Patient Automated Care Experience) – Our strategic framework for digital-first patient interactions - Enable Future Fit readiness of the digital patient ecosystem capabilities and processes to drive continuous improvement aligned to the AbbVie International Operating model
  • Leadership of Ecosystem Implementation and Adoption Across Key Markets and Brands
  • Deliver against the mandate to scale the digital ecosystem to prioritized Affiliates and Brands by ensuring flawless execution of Activation and Implementation Frameworks
  • Drive continuous improvement in deployment and activation processes, reducing time-to-market and fostering strong cross-functional in a highly matrixed environment
  • Generate Value through enhanced PSP Data Capabilities
  • Leverage and enhance the AbbVie Care real-world PSP data capabilities to generate value across the patient ecosystem
  • Establish and report to business leadership a digital maturity and impact measurement framework to evaluate the performance of the ecosystem
  • Apply insights from retrospective and predictive analytics to identify data-driven improvements to support systemic changes that create value for AbbVie and support optimal outcomes for patients
  • Steward the Operating Model to ensure Operational Excellence & Compliance

Requirements

  • Bachelor’s degree in Digital Health, Life Sciences, or related Business Management field. A master’s degree is preferred.
  • At least 10+ years of leadership experience in digital health, or significant experience in bio-pharmaceutical Patient Support Program at key Affiliate or above-country levels.
  • Experience (not necessarily full technical expertise) in Salesforce Health Cloud/Life Sciences Cloud or related Customer Relationship Management (CRM) technologies.
  • Expertise in the delivery of digital programs with proven abilities to manage and optimize complex operations and workflows.
  • Demonstrated ability to use data and analytics to drive actionable insights and decisions.
  • Demonstrated experience with Artificial Intelligence (AI) platforms and fluency in AI literacy skills driving agility and quality of work processes.
  • A strong track record of people leadership and talent development, to enable a culture of high performance.
  • Strategic thinking, effective influencing skills, and strong execution capabilities are critical for success in this role.

Benefits

  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
  • This job is eligible to participate in our long-term incentive programs.
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AbbVie

4.0 Glassdoor

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need. Learn more about us at www.abbvie.com and review our community guidelines at https://www.abbvie.com/social-media-community-guidelines.html.

Founded in 2013
North Chicago, Illinois, USA
60K employees (3,267 in marketing)
78% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$37.3K
Traffic Source Mix
Search
35%
Direct
45.7%
Referral
11.2%
Social
6.1%
Paid
1.8%

Headcount Trend

Current headcount: ~59.9K

Marketing Team

Marketing Team Size
2,942 (5% of company)
Median Career Experience
18 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
43

Funding

Total Funding
$23B
Last Raise
$8B
Post IPO Debt, 18 days ago

Funding History

  • Feb 2026
    Post IPO Debt • $8B
  • Feb 2024
    Post IPO Debt • $15B
  • Mar 2023
    Post IPO Equity • $250K

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