Responsibilities

• Lead and mentor a cross-disciplinary team of SEM and SEO managers and specialists across enterprise accounts
• Foster collaboration between paid and organic teams to ensure unified search strategies and shared learnings
• Provide ongoing coaching to translate strategy into execution with measurable business outcomes
• Ensure team readiness through training, industry updates, and evolving best practices across SEO, SEM, and AI-driven search
• Promote knowledge-sharing through internal POVs, case studies, and thought leadership
• Develop and oversee full-funnel search strategies that unify SEO, SEM, CRO, and Generative Engine Optimization (GEO)
• Align search strategy with creative, media, and business objectives to drive performance across channels
• Guide keyword strategy, audience targeting, content optimization, and media investment decisions holistically
• Oversee technical SEO, on-page/off-page optimization, and paid search activation to ensure maximum visibility and efficiency
• Integrate testing frameworks across paid and organic channels, including A/B and multivariate testing for performance improvement

Requirements

• 6+ years of experience across search marketing, including both SEO and SEM leadership
• Bachelor’s Degree or equivalent work experience
• Demonstrated expertise in Google Ads, Microsoft Ads, SEO platforms, and analytics tools
• Proven track record of improving organic search rankings, traffic, and conversions
• Strong understanding of technical SEO, paid media strategy, and performance marketing analytics
• Experience leading teams and managing enterprise-level client relationships

Preferred

• Experience with Search Ads 360, Google Analytics, and enterprise SEO tools (SEMrush, Ahrefs, Screaming Frog)
• Experience with working with Enterprise SEO clients, agency experience
• Familiarity with CRO methodologies and testing platforms
• Working knowledge of HTML, CSS, and basic JavaScript
• Familiarity with CMS platforms (e.g., WordPress, Shopify, Drupal)
• Experience with local SEO and mobile optimization best practices
• This position is preferred to be local in the Dallas, TX area, but we are open to considering remote employees. Local and remote employees will be expected to travel for internal or client meetings up to 15% of the time.

Benefits

• At Moroch, we invest in our people.
• We offer a generous total rewards package that includes comprehensive medical, dental, and vision coverage, FSA, HSA (with company contribution), Life & Disability insurance, a 401(k) with company match, and paid time off that starts strong and grows with you.
• You’ll also enjoy paid holidays, parental leave, and thoughtful perks like volunteer time and a birthday day off - because supporting your life outside of work matters just as much as the work you do here!