Associate Director, Integrated Media Planning

New York City, NY (Hybrid)

$90K/yr – $125K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and optimize end-to-end paid media for travel-focused client work, translating data into POVs and integrated experiences that drive measurable results across the funnel.

  • Own end-to-end paid media strategy and client POVs that tie consumer insights to performance.
  • Coordinate cross-functional teams and QA budgets, media math, and planning rituals to maintain consistency and efficiency.
  • Translate data, trends, and audience signals into client-ready recommendations and integrated media plans.

Job Description

Responsibilities

  • Serves as key point of contact for client teams to streamline requests and coordinate workstreams
  • Responsible for crafting data-driven, full-funnel paid media strategies and end-to-end experiences that deliver business results based on a deep understanding of the consumer
  • Develops client presentations and templates for POVs and recommendations
  • Coordinates with peers to ensure consistency in ways of working (process, tools & platforms, people)
  • Works in partnership with creative, OMG comms planning and client teams to marry creative and media strategies for an integrated and holistic consumer experience
  • Issues and presents paid media recommendations & POVs to increase efficiencies and effectiveness of media plans as indicated by performance reporting, learning agendas and consumer trends
  • Maintains positive team culture and working environment
  • Manages resources & helps team members prioritize work
  • Accountable for planning teamwork including QAing budgets and media math as relevant

Requirements

  • 5-7 years of media planning experience with strong agency background
  • Worked with clients in the travel vertical, ideally with both national and local experience
  • Understanding of the sports landscape and integration opportunities
  • Track record of cultivating and maintaining trusted client relationships
  • Proven leadership ability and experience managing others; a strong desire and capability to grow and develop talent
  • Hands-on media practitioner with the ability to create and execute a full funnel, omnichannel approach to planning
  • Has a firm understanding on how to build and bring to life audience-first paid media strategies & the appropriate tools and inputs to support data-driven recommendations
  • Advanced knowledge of media fundamentals (all channels) with a connect to performance (brand and performance) and an ability to train and educate more junior team members
  • Expert level media math skills
  • Compelling and persuasive written and verbal communicator and presenter. Knows how to reach a compromise when necessary.
  • Strong comfort level with data, analytics, and measurement
  • Experience collaborating with media owners, agency business units and creative agency partners in an integrated manner
  • Comfortable working in a fast-paced, dynamic environment

Preferred

    Benefits

    • health insurance
    • vision insurance
    • dental insurance
    • 401(k)
    • Healthcare Flexible Spending Account
    • Dependent Care Flexible Spending Account
    • vacation days
    • sick days
    • personal days
    • paid parental leave
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    OMD

    3.6 Glassdoor

    OMD is the world’s largest media network, with more than 14,000 people working across more than 100 countries.At OMD, We Create What’s Next — delivering creative media solutions to drive sustainable growth for the world’s leading brands. Named the best-performing global media network overall by RECMA, the highest-ranked media agency network on the Effie Effectiveness Index, and Media Network of the Year at the 2025 Cannes Festival of Media, OMD is a leader in innovation, creativity, and cultural relevance.

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