Associate Director, Integrated Media Planning at Brainlabs | New York City, NY | $95K/yr – $150K/yr

Brainlabs

Associate Director, Integrated Media Planning

New York City, NY (On-site)

$95K/yr – $150K/yrSenior Level4+ years expFull time

Posted 1 month ago

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Job Summary

Own cross-channel media strategy with end-to-end ownership from objectives to optimization, delivering full-funnel plans with data-driven decision making for performance-focused clients in non-profit or large-scale settings.

Growth Infrastructure: Build measurement-driven plans with testing roadmaps and learning agendas.
Cross-Channel Planning: Create audience-led, budgeted plans across programmatic, social, and search.
Measurement & Insights: Partner with data teams to translate performance into actionable strategy and future opportunities.

Job Description

Responsibilities

Translate client business objectives into outcome-driven, full-funnel media strategies that connect awareness, consideration, and conversion
Lead the development of comprehensive cross-channel media plans, including audience strategy, campaign-level budgeting, flighting, and investment allocation
Use performance data to inform planning decisions, diagnose issues, and drive optimization, incorporating historical performance, testing results, and learning agendas into future strategies
Design robust audience strategies leveraging first-party data, platform-native audiences, and second-/third-party data sources
Operate with a test-and-learn mindset, setting clear hypotheses and building structured testing roadmaps in partnership with data and client teams
Bring a performance lens to innovation, incorporating emerging media opportunities, new formats, and AI-enabled tools to improve efficiency and effectiveness in planning
Partner cross-functionally to ensure tight integration between data, creative, media, and strategy throughout the planning and activation process
Work closely with the data team on measurement and reporting, ensuring a holistic view of performance with clear, actionable insights
Serve as the day-to-day client lead and trusted advisor on media, performance, and optimization
Present media strategies, results, and recommendations to senior client stakeholders with clarity and confidence

Brainlabs

3.5 Glassdoor

Hi! We're Brainlabs, an integrated media agency on a mission to make marketing more scientific. We built Brainlabs borrowing the best and most applicable parts of the scientific approach. We hired Smart people (The Brains) to develop breakthrough hypotheses, then put every idea through proper experimental conditions using our validation engine (the Labs).We pioneered the use of AI in advertising, which combined with the scientific approach, has propelled us to scale from a single employee to over 1,000 team members, becoming one of the fastest-growing independent media agencies globally. Today, we serve as a media agency of record for results-driven advertisers with total media spend ranging from $10M-$250M—companies like Capital One, Bozzuto, UNICEF USA, and Hornblower Group.

Founded in 2012

New York, New York, USA

1K employees (304 in marketing)

www.brainlabsdigital.com

65% recommend to a friend

78% CEO approval