Associate Director, Influencer Strategy

Atlanta, GA (Hybrid)

$75K/yr – $180K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive influencer strategy and programs for multi-brand campaigns across hospitality and network agencies.

  • Own end-to-end influencer strategy, briefs, and event-scale planning
  • Must-have: 6+ years in influencer strategy and talent partnerships
  • Standout: Cross-agency collaboration within Ogilvy's network

Job Description

Responsibilities

  • Develop and execute influencer program and distribution strategies
  • Partner with agency leads across the network and an array of brands to prepare cohesive thinking across campaigns and activations
  • Create and conduct influencer briefs for creatives and influencers
  • Establish and maintain relationships with key contacts within the influencer space while also ensuring that client/agency relationships exist on multiple levels and grow over time
  • Oversee research, identification, and relationship management with influencers that help meet brand goals via influencer partnerships
  • Analyze and access campaign to provide valuable insights and opportunities
  • Remain on the pulse of influencer marketing trends to ensure creative, maximum exposure
  • Efficiently and effectively plans and manage influencers at large-scale events

Requirements

  • Minimum of 6+ years of experience in social media influencer strategy and execution; experience in driving talent partnerships
  • Proven ability to develop meaningful influencer relationships that result in authentic story-telling that drive impact
  • Proven ability to identify relevant influencers and conduct effective outreach
  • Strong project management skills with attention to detail
  • Experience with paid social media in support of influencer campaigns
  • Proven ability to shepherd the development of legal contracts with influencers
  • Experience working with influencer and content management tools
  • Understands influencer search tools and platforms to assess the effectiveness of an influencer
  • Experience in hospitality

Benefits

  • We offer a competitive benefits package, click here for more details.
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Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. We build on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. We are proud to currently rank as the #1 global agency network for creative excellence and effectiveness by WARC, signifying our ability to deliver creative solutions that drive unreasonable impact for clients and communities.

Founded in 1948
New York, New York, USA
11K employees (4,203 in marketing)

Traffic Signals

Monthly Visitors
289.9K
Monthly Google Ads Budget
$18
Traffic Source Mix
Search
49.7%
Direct
35.8%
Referral
7.9%
Social
5.6%
Paid
0.7%

Headcount Trend

Current headcount: ~11.2K

Marketing Team

Marketing Team Size
1,885 (17% of company)
Median Career Experience
12 years
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
7

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