Associate Director, HCP Media Planning & Strategy at Publicis Health Media | New York City, NY | $103K/yr – $116K/yr

Publicis Health Media

Associate Director, HCP Media Planning & Strategy

New York City, NY (On-site)

$103K/yr – $116K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own Point of Care governance and delivery with clear ownership of tactical recommendations, partner delivery, and daily task execution.

POC governance: define rules, parameters, and POVs across brands.
HCP target-list rules: prioritize by franchise, with overlap strategy.
Cross-franchise strategy and stakeholder alignment with regular partner validation.

Job Description

Responsibilities

The creation of Point of Care tactical recommendation
Owning & presenting POC recommendation
Ownership of the business rules and parameters of the point of care engagement
Development of HCP Target list business rules that outline key requirements for individual brands, prioritization across franchises, and overlap strategy
Development of cross franchise strategy
Prepare HCP target list for dissemination to partners
Evaluation and selection of offices and tactics by brand
Monthly & Quarterly validation and verification of each partner. Confirmation of delivery by office.
Oversees the daily execution of Point of Care team tasks
Responsible for managing timely delivery of Point of Care team projects and tasks

Requirements

5+ years of media planning and/or buying with preference in Point of Care, Out of Home, or HCP
1+ years recent HCP media experience
1-2+ years people management experience
2+ years expert MS Excel

Benefits

medical coverage
dental
vision
disability
401K
parential and family care leave
family forming assistance
tuition reimbursement
flexible time off
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Publicis Health Media

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.

Founded in 2012

Philadelphia, Pennsylvania, USA

800 employees (170 in marketing)

www.publicishealthmedia.com