Associate Director, HCP Marketing – Eosinophilic Esophagitis (EoE)

Sleepy Hollow, WY (Hybrid)

$157K/yr – $257K/yrSenior Level10+ years expFull time

Posted 3 days ago

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Job Summary

Own the HCP non-personal promotions and omnichannel marketing strategy from planning through execution, aligning with brand, regulatory, and cross-functional partners to deliver integrated, compliant campaigns.

Lead cross-functional collaboration with Sales, Medical Affairs, Analytics, and other partners
Develop metrics-driven multi-channel plans for HCP engagements
Ensure programs comply with policies and regulatory standards

Job Description

Responsibilities

Lead HCP non-personal promotions/omnichannel marketing strategy, planning, and execution, ensuring full integration with the broader brand strategy.
Understand customer segmentation and strategies to build and implement metrics driven multi-channel plans for focused non-personal HCP engagements and optimal channel distribution.
Support execution of HCP personal promotions marketing strategy developing resources used by field sales team in HCP engagements.
Contribute to building and deploying a competitive market strategy that proactively addresses evolving competitors and market dynamics.
Ensure all marketing programs align with corporate policies, regulatory/ethical frameworks, and alliance standards.
Drive strong cross-functional and alliance collaboration, alignment, and decision-making, partnering with Sales, Medical Affairs, TLLs, Market Research, Analytics, Market Access, Training, Regulatory, and Legal to deliver cohesive, compliant, and impactful initiatives.
Have a proven track record of leadership and influence across organizational levels.
Combine strategic and scientific competence with ability to translate insights into actionable marketing strategies.
Excel in execution and project management within a fast-paced dynamic environment, managing multiple projects simultaneously and working through ambiguity.
Bring exceptional communication and presentation skills, with the ability to simplify and convey complex strategies to diverse audiences—both technical and non-technical, including senior executives.

Requirements

Bachelor’s degree required
10+ years of progressive experience in the pharmaceutical/biotech industry or related field
8+ years of US commercial experience in pharmaceutical/biotech marketing, product management, or related areas
Demonstrated success in navigating complex alliance or co-promotion partnerships
Must be willing to travel 25-30% (including weekend travel as needed)