Associate Director, HCP Marketing, Bylvay

Cambridge, MA (On-site)

$194K/yr – $220K/yrSenior Level10+ years expFull time

Posted 3 days ago

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Job Summary

Own and drive Rare Disease brand tactics from planning through compliant execution, leading cross-functional collaborations and performance tracking.

  • Lead peer to peer tactical plan initiatives
  • Define and monitor KPIs and report performance to Rare Disease leadership

Job Description

Responsibilities

  • Lead key initiatives to implement Peer to Peer tactical plan
  • Development & execution congress marketing plans & materials
  • Speaker bureau content strategy, training, execution & ongoing management
  • Advisory board planning and execution
  • Amplify peer to peer messaging through multichannel engagement tactics
  • Develop and monitor KPIs for brand tactical plan and communicate performance vs leading and lagging indicator to Rare Disease leadership
  • Contribute to Brand Planning and Tactical Plan development for the Rare Disease portfolio
  • Ensure compliant execution of all promotional activities
  • Collaborate with: Rare disease field leadership to provide support with sales force execution and gain feedback and insights to adjust and enhance materials / messages
  • Other brands teams within marketing to ensure cohesive delivery of portfolio strategy and unified external voice to customers

Requirements

  • Bachelor’s Degree or Equivalent is required
  • At least 10 years of Biopharma commercial experience; minimum 5 years of pharmaceutical or biotechnology commercial marketing experience
  • Successful launch experience in the rare or specialty categories
  • Sales or field-based experience strongly preferred
  • Mentally agile and solutions-oriented, with the ability to navigate ambiguity, adapt quickly, and drive practical solutions in a dynamic environment
  • Strong communication and interpersonal skills along with the ability to influence others
  • Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
  • Demonstrated consistent track record of success
  • Strong scientific/medical aptitude and experience
  • Significant experience in, and knowledge of Rare Disease with complex science and reimbursement

Preferred

  • PharmD or MBA is preferred
Ipsen logo

Ipsen

We are a global biopharmaceutical company with a focus on bringing transformative medicines to patients in three therapeutic areas: Oncology, Rare Disease and Neuroscience.Our pipeline is fueled by external innovation and supported by nearly 100 years of development experience and global hubs in the U.S., France and the U.K. Our teams in more than 40 countries and our partnerships around the world enable us to bring medicines to patients in 88 countries.For more information, visit ipsen.com.Pauta exclusiva para México:Clave de Autorización COFEPRIS: 243300201B1962 CONSULTE A SU MÉDICO.

Founded in 1987
Paris, Île-de-France, FRA
6.5K employees (363 in marketing)

Traffic Signals

Monthly Visitors
90.3K
Traffic Source Mix
Search
57.1%
Direct
32.9%
Referral
6.6%
Social
2%
Paid
1.1%

Headcount Trend

Current headcount: ~6.5K

Marketing Team

Marketing Team Size
311 (5% of company)
Median Career Experience
14 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$574.7M
Last Raise
$545.6M
Post IPO Debt, 12 months ago

Funding History

  • Mar 2025
    Post IPO Debt • $545.6M
  • Nov 2017
    Post IPO Equity • $29.1M

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