Responsibilities

• Lead strategic engagements to evaluate client MarTech stacks, including tools, data pipelines, and activation platforms.
• Identify capability gaps, redundancies, and operational pain points across marketing channels.
• Assess the maturity of personalization capabilities, including content readiness, context discovery, decisioning, and experience delivery.
• Develop current, transition, and future-state architecture diagrams and solution designs for client engagements.
• Define integration strategies to operationalize AI/ML insights into marketing activation platforms.
• Establish decision frameworks to guide future use case implementations and strategic planning.
• Deliver phased, actionable roadmaps balancing quick wins with long-term investments.
• Advise clients on scalable approaches to web, email, mobile, and cross-channel personalization.
• Provide guidance on automated content delivery, journey orchestration, and progressive profiling.
• Recommend strategic adoption of AI/ML technologies to enhance customer engagement and operational efficiency.

Requirements

• 8–12+ years of experience in marketing technology consulting, enterprise architecture, or digital transformation.
• Proven track record leading strategic MarTech assessments, architecture design, and personalization strategy engagements for multiple clients over time.
• Broad knowledge of modern MarTech ecosystems, including CMS, CDPs, activation platforms, marketing automation tools, and AI/ML infrastructure.
• Experience with real-time personalization, cross-channel orchestration, and decisioning frameworks.
• Strong consulting mindset with the ability to connect technical assessments to business value.
• Excellent architecture design, technical documentation, and diagramming skills.
• Clear communicator, skilled at executive presentations and stakeholder alignment.
• Ability to balance strategic guidance with practical, actionable recommendations.
• Familiarity with IT security, compliance, and governance considerations in marketing technology.

Nice to Have

• Experience with enterprise Digital Asset Management platforms is a plus. Familiarity with taxonomy design, metadata frameworks, asset governance, rights management, and integration of DAM into CMS, CRM, and activation workflows is desirable. Exposure to platforms such as Adobe Experience Manager Assets, Bynder, Aprimo, Sitecore Content Hub, or similar enterprise DAM solutions is beneficial. Experience supporting multi-brand or Automotive environments, including dealer networks and distributed content models, is also highly valued.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances