Associate Director, Digital and Programmatic

New York City, NY (Hybrid)

$92K/yr – $115K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own a high impact programmatic and digital team across multiple dentsu agencies, aligning strategy, activation, and growth with client objectives.

  • Leadership and Campaign Execution: train, mentor, and enforce campaign management processes while delivering hands-on activation across digital and programmatic channels.
  • Growth and Operations: manage monthly investment/revenue tracking, drive quarterly growth plans, and lead RFPs and new business pitches.
  • Stakeholder and Thought Leadership: communicate performance with agency leads and clients, contribute to thought leadership, and stay current with dentsu tools and workflows.

Job Description

Responsibilities

  • Manage a team of digital and programmatic practitioners bringing to life successful programmatic and digital campaigns across clients within the dentsu portfolio of agencies including Carat, dentsuX/360i, and iProspect
  • Provide on-the-job training in industry landscape and technologies, managerial skills, technology partnerships, campaign management, client services, thought leadership contributions, ad trafficking, analysis, and communications
  • Define account and audience strategy incorporating best in class process
  • Speak to data outputs, review account performance and address concerns when needed
  • Ensure the team follows defined process for campaign management across digital and programmatic channels, including hands-on activation work
  • Foster individual growth across team through effective delegation and prioritization
  • Manage monthly investment and revenue tracking across portfolio of clients
  • Communicate frequently with agency leads and client to connect on team performance, campaign health, and strategic growth opportunities
  • Consistently lead RFP responses that drive innovation
  • Contribute to thought leadership projects
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dentsu

3.4 Glassdoor

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Founded in 2001
Tokyo, JP
18K employees (4,521 in marketing)
60% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
6.4M
Monthly Google Ads Budget
$167
Traffic Source Mix
Search
31%
Direct
63.4%
Referral
4.9%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~18.9K

Marketing Team

Marketing Team Size
3,819 (20% of company)
Median Career Experience
10 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
40

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