Responsibilities

• Own and evolve the multi-site roadmap: architecture, redesigns, upgrades, and strategic rollouts for all company web properties
• Manage day-to-day updates, enhancements, and performance monitoring with internal teams and agency partners
• Own and manage the web and digital marketing tech stack, including: Optimizely , Sanity , Next.js , Ostro , Peec.ai, Adthena , Fullstory , Jira, WPengine
• Ensure integrations between platforms are scalable, data is actionable, and tools are fully leveraged across campaigns and optimization work
• Build and implement A/B and multivariate tests working with Digital Marketing analytics lead to prioritize and manage roadmap and strategic vision
• Collaborate with analytics, SEO/SEM, and media teams to improve conversion paths, engagement, and organic growth
• Monitor site performance, uptime, and loading speed across devices; proactively resolve issues
• Oversee vendor relationships (development agencies, CMS integrators, testing and analytics providers)
• Lead budgeting, scoping, contracts, and procurement for all web-related tools and services
• Ensure compliance with ADA/WCAG , privacy (GDPR/CCPA), and biotech regulatory (MLR) standards
• Establish governance protocols for content updates, review processes, and user access
• Collaborate with IT, legal, and regulatory to maintain audit-ready workflows and secure infrastructure
• Coordinate with developers, designers, and UX teams to create user-first digital experiences