Responsibilities

• Builds trusted client relationships by owning day-to-day strategic workstreams, providing strategic counsel, and helping lead client conversations.
• Develops and owns omnichannel strategies that align brand objectives with audience needs and channel best practices, forming the foundation for measurable engagement.
• Applies data, insights, and analytics to recommend customer-centric marketing programs and helps clients translate strategic direction into activation.
• Supports the Account team in understanding client goals and offerings, helping shape marketing direction through innovative, insight-driven solutions.
• Translates strategic insights into actionable campaign roadmaps, leading omnichannel planning and ongoing optimization to ensure cohesive execution.
• Leads or co-facilitates workshops, client meetings, and presentations to shape strategic direction, communicate recommendations, and align cross-functional stakeholders.
• Communicates and supports strategic recommendations clearly and persuasively, building client understanding and buy-in.
• Applies expertise in omnichannel engagement planning—including journey mapping, segmentation, content strategy, and channel orchestration—to inform experience design.
• Partners with CXOE, technology, and analytics teams to guide or support implementation of CRM, marketing automation, and personalization platforms that enable scalable, data-driven engagement.
• Identifies opportunities to expand strategic services within existing client relationships and contributes to organic growth opportunities.

Requirements

• 6-8 years of experience in omnichannel engagement strategy, customer experience, or digital marketing within pharma, ideally with experience at a healthcare agency serving as Agency of Record (AOR).
• Demonstrated experience independently developing and owning brand or enterprise-level strategies, with multiple examples of leading comprehensive, multichannel work rather than executing a single channel or tactic.
• Experience building strong client relationships, understanding client needs, and translating those needs into clear strategic recommendations and deliverables.
• Strong experience in omnichannel strategy and data-driven marketing approaches for life sciences or healthcare clients.
• Experience working on pharma launches.
• Experience in rare disease is highly value; experience in specialized or complex disease categories is also relevant.
• Excellent communication, presentation, and interpersonal skills, with the ability to clearly articulate and defend strategic recommendations.
• Demonstrated experience developing and implementing integrated engagement programs across multiple channels in healthcare and life sciences.
• Strong client-facing presence; experience working with senior client stakeholders is preferred. Must be able to support collaboration with East Coast-based client teams as needed.

Benefits

• Medical, Dental & Vision Insurance. We cover a generous portion of employee contributions
• 401K plan. We invest in present and future you, which is why we offer a generous match and immediate vesting on our plan
• Parental Leave. Generous paid time off for parents to bond with their newest addition
• Professional Development. Each employee has an annual budget to allocate to professional development opportunities. Employees are encouraged to take a workshop, attend a webinar, join associations, and do anything else that will help them grow in their careers.
• And more! We offer flexible time off, life insurance, LTD, a robust employee assistance program, and more!
• At CG Life, we recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. As required by law in this state, the estimated salary range for this position is $120,000 - $140,000 USD and represents our good faith estimate as to what our ideal candidates are likely to expect. We tailor our offers within the range based on organizational needs, internal equity, market data, geographic zone, and the selected candidate’s experience, education, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the selection process. At CG Life, it is not common for individuals to be hired at the higher end of the range, and compensation decisions depend on a variety of factors. This position is eligible to participate in a discretionary bonus program, subject to the rules governing the plan. CG Life offers a variety of benefits, including health benefits, 401K retirement with a generous company match and immediate vesting, and flexible time off.