Associate Director, Digital Activation (Programmatic) at PHD | New York City, NY | $70K/yr – $125K/yr

PHD

Associate Director, Digital Activation (Programmatic)

New York City, NY (On-site)

$70K/yr – $125K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the programmatic and direct publisher activation stack, leading a team to convert client strategy into tightly executed campaigns and incremental growth across awareness, consideration, and conversion.

Programmatic leadership: manage people, processes, and partners to own end-to-end activation and performance
Campaign execution and optimization: translate strategy into activation plans and in-platform bidding, audience, and creative testing
Compliance and partner strategy: ensure data signal usage and stay ahead on industry trends while expanding publisher reach

Job Description

Lead and mentor Programmatic/Direct Investment team members, setting clear expectations and performance standards
Manage team resourcing and ensure efficient use of talent across workstreams
Support onboarding, training, and development of team members
Establish and reinforce best practices, processes, and frameworks
Foster a collaborative, accountable, and solutions-oriented team culture
Own Investment performance and identify opportunities to drive incremental growth
Develop strategies aligned to client business goals across awareness, consideration, and conversion, with a focus on bottom-funnel tactics
Identify and test new partners, products, and approaches
Contribute to broader practice development and innovation initiatives
Own end-to-end execution of programmatic and direct publisher campaigns

Translate client strategy into actionable activation plans, ensuring alignment with business goals across awareness, consideration, and conversion
Drive in-platform optimization including bidding strategies, audience refinement, inventory selection, and creative testing
Ensure effective and compliant use of data signals (1P, 3P, contextual), particularly within Financial Services guidelines
Maintain rigorous pacing, delivery management, and troubleshooting across all campaigns
Build and maintain strong relationships with programmatic platforms, SSPs, data providers, and premium publishers
Manage large-scale partner relationships alongside the Senior Director to anticipate future needs and unlock value
Identify and test new partners, products, and deal structures to drive incremental performance
Stay ahead of industry trends and evolving programmatic capabilities, particularly as they relate to privacy and financial advertising

PHD

Welcome to PHD.Powered by our next-generation network, PHD’s advanced thinking - Intelligence. Connected. - combines data, technology, and human expertise collaboratively to achieve greatness.This is how we are one of the world’s most awarded media agencies, and currently ADWEEK’s Global Media Agency of the Year.We have around 6,500 people in 81 offices across 74 countries, all connected in one platform, Studio. Studio, which launched in 2018, allows our account teams, planners, and strategists worldwide to collaborate to create online campaigns, producing 70,000 unique ideas from across the agency, together.This is how we transform experiences.This is how we move brands and businesses forward.www.phdmedia.com

Founded in 2006

London, England, GBR

5K employees (1,376 in marketing)

www.phdmedia.com