Associate Director, Digital Activation (CPG Client)

New York City, NY (Hybrid)

$70K/yr – $125K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and optimize programmatic media operations end to end, lead a digital media team, collaborate with tech/media/data partners, and pilot new channels that tie to client business objectives.

  • Programmatic Strategy & Execution: own daily operations, DSP/SSP vetting, and campaign excellence.
  • Team Leadership: coach and develop digital media specialists, align cross-functional peers, and drive career growth.
  • Channel Innovation: test new channels and products and share results across the client team and organization.
  • 5+ years of work experience with programmatic execution/planning; experience in search and/or social is a plus.
  • Manage daily programmatic operations and ensure goals are met; vet and select DSP/SSP partners.
  • Lead programmatic team members and drive best practices, training, and development.
  • Identify and test new programmatic channels and share value results with client teams.
  • Identify training and development needs for client and broader teams; instill methodologies and frameworks.
  • Deep knowledge of RTB, DSPs, SSPs, ad ecosystems, and data privacy.
  • a passion for using data to inform creative problem solving
  • health insurance
  • vision insurance
  • dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • vacation days
  • sick days
  • paid parental leave
  • STD/LTD

Job Description

Own and optimize programmatic media operations end to end, lead a digital media team, collaborate with tech/media/data partners, and pilot new channels that tie to client business objectives.

  • Programmatic Strategy & Execution: own daily operations, DSP/SSP vetting, and campaign excellence.
  • Team Leadership: coach and develop digital media specialists, align cross-functional peers, and drive career growth.
  • Channel Innovation: test new channels and products and share results across the client team and organization.
  • Strategic Planning: translate client business objectives into long-term media execution plans.
  • Cross-functional Integration: collaborate with other functions to ensure cohesive campaign launches and optimization.
  • Business Development Support: assist pitches with oversight for junior teammates and client value articulation.
  • Partner & Stakeholder Management: liaise with technology, media, and data partners on launches and ongoing execution.
  • 5+ years of work experience with programmatic execution/planning; experience in search and/or social is a plus.
  • Manage daily programmatic operations and ensure goals are met; vet and select DSP/SSP partners.
  • Lead programmatic team members and drive best practices, training, and development.
  • Identify and test new programmatic channels and share value results with client teams.
  • Identify training and development needs for client and broader teams; instill methodologies and frameworks.
  • Deep knowledge of RTB, DSPs, SSPs, ad ecosystems, and data privacy.
  • a passion for using data to inform creative problem solving
  • health insurance
  • vision insurance
  • dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • vacation days
  • sick days
  • paid parental leave
  • STD/LTD insurance benefits
PHD logo

PHD

Welcome to PHD.Powered by our next-generation network, PHD’s advanced thinking - Intelligence. Connected. - combines data, technology, and human expertise collaboratively to achieve greatness.This is how we are one of the world’s most awarded media agencies, and currently ADWEEK’s Global Media Agency of the Year.We have around 6,500 people in 81 offices across 74 countries, all connected in one platform, Studio. Studio, which launched in 2018, allows our account teams, planners, and strategists worldwide to collaborate to create online campaigns, producing 70,000 unique ideas from across the agency, together.This is how we transform experiences.This is how we move brands and businesses forward.www.phdmedia.com

Founded in 2006
London, England, GBR
5K employees (1,376 in marketing)

Traffic Signals

Monthly Visitors
95.2K
Traffic Source Mix
Search
45.8%
Direct
40.3%
Referral
8.8%
Social
3.8%
Paid
0.9%

Headcount Trend

Current headcount: ~5.1K

Marketing Team

Marketing Team Size
1,281 (26% of company)
Median Career Experience
11 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
17