Responsibilities

• Analyze website performance data (overall trends, clickstream, pathing, UX, heatmapping) to uncover meaningful insights, across multiple lines of business
• Create and maintain regular reporting related to site performance, A/B and creative tests
• Create complex segments based on page, visit, and visitor-level criteria and filters
• Build ad-hoc analyses as needed to unearth page, experience, and user-level learnings
• Independently prioritize analytical needs of team and business, based on complexity, timing, and visibility
• Perform basic statistical analysis, such as calculating statistical significance, distributions, etc.
• Effectively communicate analyses and provide the “so-what” to internal and client stakeholders, both verbally and in writing

Requirements

• The applicant should have at least 7 years of work experience in a business environment, and at least 5 years with experience successfully working with strategy and UX website teams
• Experience with Adobe Analytics
• A storyteller, be able to make sense of data and extrapolate meaningful and actionable insights
• Experience in creating and delivering presentations using PowerPoint

Preferred

• Advanced knowledge of website tagging or tag management systems (Adobe Launch, Google Tag Manager, etc)
• Paid or owned media campaign knowledge that would drive to a website
• Website design/customer experience

Benefits

• The best-in-class wellness and benefits offerings include:
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances